Chen Ke: Digging The Market Potential With Innovative Thinking

In the course of brand development in the past 28 years, POOVE has precipitated a number of excellent distributors, making great contributions to the development of the brand.

In the 28 branches, Chen Kefu, the general manager of the Beijing branch after 85, is the youngest manager. He led POOVE Beijing branch to open more than 100 stores in two years, and successfully made POOVE a benchmark brand for the local youth industry.

"Through scientific layout and deep excavation, Beijing branch has completed the basic coverage of the regional market, and has developed a number of high-quality retailers resources. In the future, we will move towards higher levels.

Keep moving forward. "

Chen Kefu, general manager of POOVE Beijing branch, said.

Since he took over the Beijing branch in 2013, he has worked hard and seriously studied the complex market environment and focused on developing the regional market.

Under the guidance of the head office, the young team led by him quickly opened up a new field in the Beijing area, laying a good foundation for further deepening the market and enhancing the regional influence of the brand.

In the process of market development, Chen Kefu practiced in the market, and drove hundreds of kilometers a day, which has become a common practice in his work.

In addition, in order to better integrate into the complex regional market, and in the premise of fully understanding the local culture, choose the core business circle to set up terminal stores, Chen Kefu led the team also made a lot of efforts.

He said bluntly: "according to the specific circumstances of different jurisdictional markets, we will know the climate and consumption environment in advance, and communicate and track the goods, so as to make scientific distribution of goods and meet the needs of retailers.

Market development is important, but the maintenance of customer relationship is essential. Chen Kefu said that the efficient maintenance of customer relationship is the key to the continuous improvement of the number of retailers in recent years.

The key to the maintenance of customer relationship is communication.

If retailers want to be in a hurry, the urgent need of retailers is that the marketing staff of a branch company will communicate with retailers on the basis of the needs of retailers, analyze market trends and marketing strategies, and help retailers learn new business ideas.

The Beijing branch has an unwritten idea that it is not afraid to fail to do something, but is afraid not to do something.

This sentence is deeply impressed on Chen Kefu's heart.

In his view, meticulous communication and efficient implementation can be truly realized.

To promote the further development of the brand area, and this is also the magic weapon for POOVE Beijing branch to safeguard customer relationship.

In addition to multi-channel investment and expanding market coverage, Beijing branch has also introduced a series of activities into campus to care for the healthy growth of young people and shape a good image of the regional POOVE brand.

Such as sponsoring the Lulong three small football teams, supporting the sponsorship of the Xuanhua store in Zhangjiakou, sponsoring the "POOVE Cup" school sports meeting, sponsoring outstanding student prizes, and other forms of campus activities.

In addition, in September this year, the success of "growing up", which was successfully held in September, attracted the attention of local teachers and students and parents.

This has not only realized the purpose of Beijing regional participation in organizing youth public welfare activities, but also directly communicated with the target consumer groups. At the same time, it has created a new form of positive interaction between POOVE brand and consumers, effectively promoted the brand's reputation and reputation in the local area, and made consumers feel sticky to brands.

Under the tide of "Internet +", POOVE has successfully built a virtuous circle of public welfare ecosystem with the innovative O2O mode. On the one hand, it has deepened the brand culture of "focusing on the growth of young people"; on the other hand, it has also turned the influence of public welfare activities into end flow.

In this regard, Chen Kefu deeply understands: "innovation is an inexhaustible driving force for brand development and progress. The success of this youth home lecture has led us to explore a new regional public service marketing mode.

And through the continuous replication and implementation of this innovative form, it will also promote the simultaneous upgrading of POOVE brand in Beijing regional market influence and terminal competitiveness, and make the brand form a long-term and sustained healthy development trend.

The team's efforts to promote the development of branches, and the end of the teaching staff to join the Beijing branch even more powerful.

It is reported that the Beijing region is currently guided by regular business school teachers, bringing benefits to regional retail management and terminal sales.

Chen Kefu told us that "with the guidance of teachers, store image is more standardized and sales performance has improved significantly. At the same time, retailers have further knowledge and understanding of business, and get more management knowledge."

During the interview, Chen Kefu repeatedly talked about the "Five Year Plan".

This is the development strategy plan he made according to the actual situation after he took over the branch office.

The first is to point out the basic coverage of the blank market in two years. Second: promote the multi store strategy, optimize the store effect, encourage the competent retailers to open more stores and open large stores; third: cover the surrounding market with the affiliate mode, and promote the development of Beijing region by "direct + Affiliate".

Under the guidance of correct guidelines and strategies, the Beijing branch is steadily implementing the "Five Year Plan" and the market is developing vigorously.

At present, the Beijing branch

The construction has been preliminarily formed, and will pave the way for the market operation of "direct + Affiliate" mode next year.

For the future, Chen Kefu is full of confidence. He hopes that every POOVE store under the branch can win the market sales champion and occupy the commanding heights of the market with absolute superiority.

At present, the Beijing branch, under the correct guidance of POOVE head office, is advancing towards this goal. We believe that they will finally turn their dream into reality in the near future.

Whether it is the development of the market, the maintenance of customer relationship, or the development of campus public welfare activities, the support of the team is needed. The outstanding achievements of Beijing branch in recent years are closely related to the team's courage to forge ahead.

This is a young and energetic team. Under the leadership of Chen Kefu, the manager of the 85 generation, they have found their own business, and have the passion to fight for it, dig the potential of Beijing regional market and make it impossible to make it possible.

Chen Kefu is a wise manager. In team management, he creates a strong sense of belonging to the team, and gives employees enough room for development to provide them with a stage to display their talents.

In Chen Kefu's eyes, employees are like family members and friends. Under his guidance and guidance, the working atmosphere of the branch office is always relaxed and harmonious.

But flexibility does not mean loosely organized.

Chen Kefu introduced: "Beijing branch has a clear division of labor. At present, there are mainly market development department, retail department, logistics department, planning department and other departments. Next, we will set up a direct battalion department, which is mainly responsible for direct operation in Beijing."

Each branch of the branch has its own work plan and performance appraisal. Employees will conscientiously complete their work according to their own circumstances and do their best.

Here, creativity and work passion have been liberated, flexibility and principle have been harmonized, and the two have jointly promoted the continuous development of branches.