Can The Entity Store Break The Contradiction Of E-Commerce?

In the fierce competition of e-commerce today, the entity store will not become a patent for all customers, and Marceau will also set up a store next day.

This shows that the trend of apparel e-commerce enterprises from online to offline has become a trend.

However, the conflict between online and offline has always been a contradiction that e-commerce enterprises can not reconcile. Can the entity store resolve this contradiction?

The consumer's choice may be a whim, but the long-term choice must depend on the loyalty of the brand.

To find a target customer base, provide excellent products and services, and establish brand identity, can become a long-term choice for customers.

"Last year, we received a lot of suggestions from users. We hope that we can set up a store or a brand experience store.

Later, we did some research on the market, and also saw that besides the network channel, the entity store still occupied the mainstream. Although the foundation of fan Kai pin's future is the Internet channel, the establishment of a physical store, especially a brand experience shop in the short term, will have an important significance for the upgrading of the brand awareness and the user's online shopping experience.

Chen Cheng, chief executive of sincere goods, said.

Sun Hong, general manager of Martha Marceau, said: "this time, Martha Marceau has taken the initiative to enter the store under the line, which not only meets the needs of consumers for sensory perception of products, but also conveys their brand ideas and product quality to consumers in a more direct way, so as to truly realize offline shopping experience, online shopping, or the ideal shopping mode under direct offline purchase.

Although this mode increases the operating cost of enterprises, it is a brand new experience and attempt for both consumers and enterprises.

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For apparel e-commerce enterprises, in addition to increasing the offline channels, it is also a major move to enhance brand competitiveness.

Relevant statistics show that in 2009, the scale of online apparel market in China exceeded 30 billion yuan, while in 2012 it was expected to exceed 80 billion yuan.

In the face of the rapidly growing market, both traditional clothing enterprises and new network clothing enterprises are trying to find a road of rapid growth.

In apparel e-commerce enterprises, offline sales can not only enhance brand awareness, but also effectively enhance sales.

Jiang Hengjie, executive vice president of China Apparel Association, said: "the current

Has entered the era of brand, value and innovation as the core.

Whether traditional clothing enterprises or emerging e-commerce businesses, they should put the brand first. "

Sun Hong said: "in the Internet age, customers will buy clothes at a low price through various channels, but they will never abandon their fundamental needs for brand, product quality and design."

Chen also believes that building a first-class brand, product and service is the foundation of an enterprise.