Hongxing Underwear Zhang Hongchao Has Developed Well.

Zhang Hongchao, general manager of Hongxing underwear business in Guangzhou, has been engaged in the underwear industry since 1998. It has been nearly twenty years ago, but it really started to do it.

The agent started in 2004.

There are many brands of Zhang Hongchao's agent. Mei Jie's family is one of its agency's underwear brand without steel ring. Although it hasn't been established for a long time to cooperate with the American family, the American family has developed fairly well in the Guangdong market under the operation of Zhang Hongchao.

Now let's listen to his wonderful reply to the small channel of the underwear channel.

Reporter: when did you enter?

Zhang Hongchao: I started working in the underwear industry in 1998. The first job I worked in 98 years was to work in a finished product store in an underwear factory in Puning. In 2000, I changed my underwear factory to start marketing. I did it for four years. I quit my job in 2004 and started my business in Guangzhou. I have been engaged in underwear industry for 98 years, and I have been engaged in the underwear industry for 18 years.

At present, the brand of the agent includes beauty, family, Jiao Ying, Shu Wei, Nodel, tactile temptation, daiangqi, angel butterfly beauty, Xian Bao Lian and other underwear brands.

Reporter: when did you start acting as a representative of the American family? In the category of underwear without steel ring, apart from acting as an agent, do you have any other brand without steel ring?

Zhang Hongchao: it has been two years since we met with Mei Jie Shih Yang. The real cooperation began in the first half of this year.

In addition to the acting beauty family, the underwear brand without steel ring also acts as the two brand without Nodel.

Reporter: in your opinion, how does the consumer in Guangzhou market accept the underwear without steel ring? How is the development of the American family in Guangzhou market?

Zhang Hongchao: current

In the market is very popular, consumers are also very willing to accept, after all, no steel ring underwear can reduce the oppression of the breast, and now technology can completely make the steel ring underwear to achieve better side pushing and comfort, so most of the current end customers will sell no steel ring underwear.

Our cooperation with the American family is not long. But after more than half a year's promotion, Mei Jie's family is still very good in the Guangdong market. Most of the customers have replenishment after the first batch. They all reflect that the products of Mei Jie's family are very comfortable. Besides, the appearance design of our family is also fashionable and elegant. I think the reason why Mei Jie's family is so popular is that there are three main characteristics: 1, the health concept of no steel ring; 2, the comfortable upper body effect; 3, the fashionable and elegant design.

At the same time, I am looking forward to a better supply of goods.

Reporter: with the development of Internet, new channels such as e-commerce and micro business have developed rapidly. Are you developing these channels at present?

Zhang Hongchao: in fact, we should look at these problems objectively. I think the future is not electricity supplier or entity win, but Internet plus entity, entity plus Internet can be better. For example, most of our customers are entity shopkeepers, and some of them are doing e-commerce or micro business. We are now trying to build micro mall.

Reporter: what changes have happened to underwear terminal operators in Guangzhou in recent years? How do you cope with these changes?

Zhang Hongchao: in recent years, the end customers in Guangzhou are also looking for new opportunities and outlets. Because with the impact of the Internet and the rising rents of rents, many terminals are also facing great challenges, especially single brand stores. It is difficult for them to survive. For these problems, we are also communicating with many terminal providers. So in the past two years, we are also readjusting the brand of the agents, such as increasing the underwear of the American family without any steel rings, which is perfect to satisfy the display needs of the customers and the consumers' purchase needs. Besides, we are also strengthening the professional services for training and supervising the customers, helping customers organize the product category and shop management level.

Reporter: since last year, many enterprises have opened a press conference in the market, and there are more and more training sessions. What do you think of this kind of conference marketing mode as an agent? Do you regularly train terminal operators?

Personally, it is very necessary for us to use this kind of conference marketing mode to invite new brands and developing brands. For example, we often held press conferences and training sessions from 2008 to 2012, but we seldom held training sessions and conferences in the past two years. More training teachers were responsible for the customers in the field, and they helped customers to improve their performance on the spot. We recognized that training would stay at the theoretical level more frequently, and the salesmen would still not know where to improve their performance if they took part in the training and returned to the store, so now we do not talk about theory. We should go directly to the customers' stores to help customers in the sales skills, shop management, performance examination, promotion and other aspects. Zhang Hongchao: there are always many brands in the market for launching conferences and training sessions, but it should be said that they did not start last year, but began many years ago.