KM Brand Design Consultant Talks About Fashion And Low Price

2015 of the spinning and weaving industry is not very good. Opening up computers, such as "shut down shop", "winter", "collapse crisis", "quarterly profit decline", "reduce the number of stores" and so on, have become the headlines of all major portals. Once the brand of clothing brands that have been giving the outside image business is also exposed repeatedly, even some luxury brands such as LV, Prada, Gucci, Coach and so on often appear in shop information, and the industry expects that this phenomenon will continue.

However, just as the fashion industry is on the decline, fast fashion brands like HM, UNIQLO and KM have been as calm as ever, and have been doing well in the Chinese market.

Even the brand KM of the Nordic fast fashion designer, who just entered the country in 2014, has been able to gain a firm foothold in the domestic market. In a short span of time, it has achieved good results, and the pace of shop opening has never slowed down, so far there has been no closure of a shop.

This is a let.

The brand new force of other brands, as KM stores are stationed in various cities, KM has become the fashion coordinates of young people, and the number of Chinese fans is soaring.

Fortunately, we met with Nikolaj Andersen, KM consultant of Nordic fast fashion brand, and talked to him about how KM turned countless young people into fans.

Reporter: KM is being pursued by young people in the "high quality and low price" style. How does the product of KM brand keep up with the trend?

Nikolaj Andersen:KM's design team will go to different countries to absorb the latest trend trends, such as New York, Paris, Italy and Tokyo to participate in different fashion shows to get inspiration.

In addition, we have to listen to the requirements of customers, customer oriented, and provide products for customers' needs. Besides the latest trend elements, we will also inject KM's DNA.

Reporter: what do you think of KM brand?

Nikolaj Andersen:KM is not only a fashion brand, but also a fast fashion lifestyle brand. Some companies may only have clothing or shoes, but we have a unified product with a large number of styles.

"Continuing to provide fashion products at the lowest price in the market" is the mission of KM. Our consumer group is still very large. People who like our brand are also growing.

Nikolaj Andersen:KM, according to the identity of customers in different areas, wear habits and other characteristics, match the design of the more suitable for local version, effectively solve the version of unity and have to give up the choice of European and American brands.

Due to the adoption of differentiated version design, Chinese customers are often pleasantly surprised when they try out KM products. KM is not like the European and American brands. The version is large and trousers are long. On the contrary, they even know more about their products than the domestic brands, and their products are exceptions and have an excellent sense of wear.

This is also one of the secrets that KM products can capture the hearts of Chinese customers in a short time.

Reporter: what is your personal opinion of the core competitiveness of KM products?

"Let the fashion and the price no longer oppose" is the brand idea of KM, that is, consumers can get the most fashionable products at the lowest price.

In addition, KM is a comprehensive fashion brand, with rich product categories, clothing, shoes and hats, accessories, headphones, toothbrushes, water cups, etc., one-stop fashion shopping store.

To take a place in the competition, products are still the most important, listening to the needs of customers, improving the speed of distribution and customer-oriented.

Brand image KM also attaches great importance to quality and image, and we all have high requirements.