The Boss Of The Clothing Company Says That You Need To Sell "Nirvana" To Help You.

In view of the current wholesale prices of clothing, ITIS, Zhang Dongxuan, general manager of Qingshan Road clothing store, Han Jing, general manager of Shenzhen blue water blue Garments Co., Ltd. and Jiang Yingting, the owner of charming source Clothing Co., Ltd., have been invited to share with you the experience, attracting more than 40 members to participate.

With regard to the problems faced by the novice of the field costumes, the clothing bosses have made their own "kill skills".

Preparation

What to do before buying?

Budget scale for goods: 5: 3: 2

Zhang Dongxuan said that the newcomers should first select items according to the location, size and style of the clothing store, such as a 30 square meter clothing store, with a quantity of about 250 pieces, and 50 square meters of clothing shops, and the quantity of goods purchased is about 350.

"Do not exceed this number. This is the best number of storefront display and inventory."

Secondly, the novice should pay the proportion of 5 to 3: 2 before making the purchase, the jacket is 50%, the lower is 30%, and the accessories 20%.

Finally, when purchasing, go to the market for a day, compare the price of wholesalers, because the wholesale of clothes is very large. Often a commodity with 20 yuan in a market can get 15 yuan in another market, so we must compare it and proceed to implement the purchase.

Control replenishment funds and stay away from the bottomless pit.

"If the first shipment of the novice garment makes a profit, don't blindly buy it."

Zhang Dongxuan said.

In addition, the number of replenishment funds in clothing stores is more important.

Many bosses figure out their profits in their books, then turn to their pockets, but they can't find the money they have earned.

"Because you put all the money you make into replenishment, your profits will always be in the goods. This is a bottomless pit. The more goods you roll, the more you will find yourself losing money."

He said.

Zhang Dongxuan suggested that replenishment funds must control the balance.

"For example,

From this month's 31 day purchase, this month's selling cost is ten thousand yuan, is this replenishment fund, only then compulsion divides the cost and the profit, can "roll out" the profit.

Suggestion

How to improve the cost performance of goods?

Touch and identify

In the face of the rising cost of the whole garment market environment, the novice is the most effective way to reduce costs.

Han Jing introduced that clothing wholesalers are divided into two types: manufacturers direct suppliers and two level agents, and the goods they sell are different.

"For example, a sweater is directly supplied by a manufacturer for 55 yuan, the material is pure cotton, and the two grade agents make the same style and color as the factory direct supply, and also sell for 55 yuan, but it may be 60% cotton quality."

"These two kinds of sweater are sold in the store, pure cotton can sell high price, and 60% cotton can not sell high price.

The clothes that look the same can only distinguish the quality from the knowledge of clothing materials, which is an important way to improve the cost performance of goods. "

She suggests that the novice of clothing store should develop basic knowledge of their own products, improve their purchase quality, and introduce products value to customers in sales.

Chatting and looking for several "friendship partners"

"The eyes of a clothing store owner are not good enough to represent the entire customer base."

Han Jing said that when a clothing store determines style, new clothes novice should not fill the market to pfer goods, and find two or three friendship partners as long-term partners.

When you work with a number of suppliers for a long time and become friends, the supplier will reduce the price when you purchase. When you encounter the capital turnover crisis, he will agree with you to implement the selling way. First you will distribute the goods, then pay the money, and the business will not be in the favor. Another advantage is that the business is easy and not tired.

When you need replenishment, maybe a phone call can be completed.

New path

"Assemble goods" and "net goods".

Different batch paths

Together with peers "

Jiang Yingting introduced a popular fashion for members of the community.

"That is, I go out to collect goods with my friends, and then divide them according to the cheapest and lowest price, so as to reduce the cost of accommodation, food, freight and so on."

Jiang Yingting said.

"Finding the right colliger, first of all, you need to know the style, quantity, delivery time and location of the goods."