Business Guide: Menswear Brands Join Shop Location To Make Business Better.
For men's brand franchisees, there are many business skills. Which is more suitable for you? Here are some tips on how to master the location of men's wear franchises. How to master it? Now the competition for women's clothing has been very intense. Many friends have started the business of men's wear. Now, cool blue sky will discuss with you how to set up a site selection for a men's wear brand store and men's clothing store.
Planning is a vision of future development, thereby changing the spatial pattern of future cities and making some markets prosperous or cold.
This background
macroenvironment
Consideration is the prerequisite for local market selection. Otherwise, a shop will not only support three generations but become a burden for the three generation.
A certain market space has objective requirements for the combination of industry and format. Only adaptation can make operation smooth.
Generally speaking, retail businesses, catering, entertainment and repair businesses are available in existing business circles.
The need for formats depends on the diversity of the consumer group.
Therefore, before investing in shops, investors need to know these specific circumstances, and then determine the future industry and different formats of their shops, so as to make the operation targeted.
customer
Shopping on the first floor of a shop saves time and effort, often reluctant to go upstairs, so the lower floors of shops tend to create more profits than other floors.
Therefore, when choosing the shop, the choice of the one or two level is more safe than the choice of three or four storey shops.
In other words, the height of a commercial building is inversely proportional to its economic efficiency, that is, the higher the floor is, the lower the sales will be, and the less profit it will have.
This is determined by customers' shopping habits and consumption psychology.
Community is the space for people to live all the year round.
Community business
It can provide sufficient convenience to increase the safety and profitability of the shops investment.
The current problem is that the occupancy rate of emerging communities is low, which makes it difficult to sustain the scale of consumption, and the scale of community business is often larger than that of the community.
However, in the long run, the prospect of community business will be better. Therefore, we should seize the favorable opportunity to ensure that shops can invest and receive long-term and stable returns.
Abroad is called "TOD" orientation, that is, the operation of shops is subject to bus routes.
Because the bus stations converge on the flow of people, the shops around it will naturally be favored.
Before investors invest in a business, they should first understand the future planning information of the city, especially the area, and the bus planning is the basic basis for their selection.
In a commercial street, men's wear brands should choose the berth on the "corner" and "side".
"Golden angle, silver side, grass belly" is the most popular choice in commerce.
The benefits of a commercial street are not equal, and the berths on the corner are preferred.
Because the corners of the street converge on the four corners of the people, people have to have a long standing, so the shops on the corner will bring plenty of money because of the crowd.
"Edge" means that the ends of a street are located at the ports where people enter. It is also the place where passengers who have just entered the commercial street are interested and have time and intensity to stay.
"Grass belly" refers to the middle part of the street. It is difficult for shops to operate because of dispersed passenger flow, declining interest in shopping, and lack of physical strength.
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