There Are Business Opportunities In The Two Tier Cities.

A few years ago, the business market in Chengdu was flourishing, attracting many commercial departments such as department stores and shopping centers to open shops in Chengdu.

But in recent years, the consumer market in Chengdu has been under the competitive pressure brought by overseas shopping and electricity shopping. In today's retail business in Chengdu, a lot of department stores are actively seeking new ways to maintain their positions through pformation or opening up different markets.

At the same time, the purchasing power of the two cities in Sichuan is upgrading quietly, thus becoming a battleground for all department stores and shopping centers.

Under such a huge market potential, the department store that originally stationed in the Chengdu market has thrown olive branches to the two tier cities.

In the battle of the two tier cities in Sichuan, the major department stores have joined the two tier cities to seize business opportunities.

November 18, 2015

A project promotion and investment promotion conference was held in Yibin, announcing Fifth stores in the southwest of new world department store, and forty-third new stores in the mainland. The preparatory work for Yibin before the opening of the new world department store officially entered the fast lane.

Since the opening of the Yanshikou store in December 2006, the new world department store has been in Sichuan for 9 years.

In the past 9 years, the brand of the new world department store has been recognized by Chengdu consumers, but has never expanded its territory to open a new store in Chengdu. But this time, the new store is located in Yibin, which is located in the southern Sichuan Economic Zone.

General manager, southwest New Territories department store

Introduction, the new world Yibin store will cover the central dam business circle, the south bank business district, the grand view building business circle and other business circles in the future, bringing about a new shopping experience for the 300 thousand consumers in the surrounding 3~5 km range.

The whole store has 6 floors, including gourmet dining, fashion boutique, men's and women's clothing, children's entertainment and many other formats. Among them, the 3 floor children's Coldplay hall is the first children's experience center in Yibin.

The new floor business combination mode will bring fresh and vitality to the retail department store industry in Yibin.

In addition to Wangfujing department store and Renhe Spring Department store, Ito, Yang Hua Tang and Wanda Plaza, also known as the old brand stores in Chengdu, have begun to open up new markets to the outside world. They have opened shops in two cities, and have achieved initial results in the past two years.

Nanchong Wangfujing International Plaza, Leshan Wangfujing shopping center, Neijiang Wanda Plaza and many other stores have been opened, as well as the new world department store Yibin store, Renhe Spring Nanchong shop, Dazhou store, Ito Yang Hua Tang Meishan store, Ziyang Wanda Plaza and other sales venues.

about

Ran Lichun, President of Sichuan provincial Chain Commerce Association, believes that the existing department stores are entering the two tier market. They have undergone a series of strategic adjustments, such as shopping center, and so on, and have changed the original profit pattern.

Take Leshan Wangfujing shopping center as an example, after entering the two tier city, Wangfujing department store no longer takes the department store line but instead changes the shopping center.

Gather a variety of formats into one and pay more attention to the function of "one-stop consumption".