Brand Clothing Display Skills Will Make Your Products Attract Customers.

Clothing display is a branch of merchandise display.

It mainly refers to the display design of clothing stores and display windows. The purpose is to enhance brand image, attract customers and improve sales.

Brand clothing

The original intention and ultimate goal are to enable customers to buy unplanned goods unintentionally.

Therefore, for sale terminals, brand clothing display has become an important way to attract consumers' attention and improve sales.

Italy's famous fashion designer

There is a deep understanding of clothing: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole. Every part of the shop is expressing my aesthetic ideas. I hope to display my design in a space and atmosphere, and provide a deep experience for customers."

Do well

1, the clothing store planning ability; 2, the store color coordination ability; 3, the store lighting allocation ability; 4, the clothing collocation ability; 5, the clothing display appliance's understanding and the ability to use; 6, the clothing display skill; 7, the clothing display theme creativity ability; 8, the display situation analysis, the appraisal and the management ability; 9, the display team management and the display system establishment ability and so on.

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Through the practice of fashion trend, the shop decorations in the early days took ten or twenty years, but only five to seven years in 80s. Over the past two years, more and more shopkeepers have adopted incremental methods, and the area has been redecorating.

In the concept of storefront packaging, the use of planned, progressive partition decoration method to reduce the cost of decoration is a change.

But at the same time, when the costumes are paying more and more attention to high quality and high quality design, the cost is higher.

This trend was first created by Zara, that is, the distribution of popular products with the space planning of high ranking stores.

In addition, because of the increasingly stringent safety regulations, the cost of construction has continued to rise.

Over the past 10 years, the cost of construction in France has increased from 5000 francs to 8000 to 10000 francs.

Due to the increasing attention to decoration design, construction technology, furniture and so on, the fashion apparel industry is more and more dependent on professional companies and believes in the works of famous artists.

Over the past year, the two major trends of clothing stores have been in addition to the opening of large flagship stores.

Today's storefront design, besides the emphasis on bright colors, broad grounds, and the planning of leisure space and dynamic facilities, is also full of poster and video screens.

There are few innovations in furniture shape, quality and display.

One of the techniques of brand style.

For example, Japan's CommedesGarcons uses scarlet as its main color in the rueduFaubourg-Saint-Honor shop decoration of Paris's famous shop street; the ceiling of the Morgan flagship store on Champs Elysees is also large red; Energie shops use bright red and yellow and pink everywhere.

MandarinaDuck's shop features yellow and light blue designs; CelioSport uses orange as the keynote.

There are more and more kinds of images in the store, from simple posters to complex dynamic video screens, all in store or window.

Each shop has its own opinion on how much and how to configure it.

Take the L 'EclaireurHomme designer shop as an example, using a large wall for Video Exhibition, showing a unique perceptual atmosphere.

The newly established sportswear storefront is not only a pure basic sportswear shop, or a boutique boutique, but to seek innovation between the two.

Recently, GoSport's new store and SportLeader storefront are the best examples.

Athlete 'sFoot is dominated by street style.

Sports apparel industry is undergoing an important evolution. In recent years, sportswear shops, which sell large brand goods, have been established, such as Citadium, which is located in the department store of the Ottoman Avenue. It is both a fashion store and a sportswear shop, bringing in a modern and dynamic sense of vitality.

The Citadium of Paris, the Andaska of Burton, ForumdesHalles shopping center, Andaska of Bercy, Diesel of Tokyo, Kooka of the left bank of Seine River, and Etam of MiuMiu and Rivoli street all call for "big".

Not only the actual area of the store is large, but also various spatial plans are used to make consumers feel a sense of spacious.

For example, Citadium wide entrance space, set up two groups can see the internal parts of the escalator, Kooka, BMango and other storefronts emphasize consumers walking around spacious and comfortable, there will be no H&M like display crowded.

However, under this trend of space, the interest rate per square meter of each shop is greatly reduced.

In addition to the spacious shopping space, shops also add comfortable and leisure furniture facilities.

Such as Kenzo in SOHO District of New York, HugoBoss in Paris's Champs Elysees, 1.2.3. in Rivoli street, etc.

Although Kiabi has not yet formally installed a large sofa in the center of the store, trying to wear comfortable seats and using soft color design has increased the comfort of shopping.

Furniture and merchandise display mainly follow the way of the past, and have the following two styles:

(1) square metal furniture, glass, such as We, Burton, Okaidi and so on, the style is more stable, and the men's clothing shop primarily.

(2) white logs or plastic furniture, often sleek style design, such as Energie, Etam, Andre, strong sense of popularity, and the majority of women's clothing boutiques.

Clothes shop is no longer just a place to sell clothes. More and more shops have cafes and dining space.

For example, Etam in ruedeRivoli's flagship store, bold introduction of FLO senior restaurant chain, with a hair salon.

Monplusbeausouvenir, a senior children's wear shop, set up a well-equipped children's play space. It also planned activities for children's arts and crafts every Wednesday and Saturday.

As for outdoor casual wear shops

Andaska, in the East District of Paris, the recently flee shopping area of the BercyVillages leisure shopping area, with a better sense of the bookstore and so on.