Business Strategy: Consumers Must Not Be Too Enthusiastic.

Clothing shopping guide should pay close attention to every subtle action of customers, observe and observe, actively grasp the opportunity, quickly go forward, agile, energetic and not procrastinate.

Facial expression naturally relaxed, sincere smile, intonation bright and cheerful.

We should not be overly enthusiastic, but we must not ignore it.

Case 1:

Yiming is an excellent market supervisor.

Over the years, no matter which city she went to, she would take some time to visit the famous shopping malls and pedestrian streets in order to understand the city's retail market.

This time to Changsha is no exception.

The men's wear counter on the two floor of the Changsha friendship general store went into a famous menswear brand store, and the performance of the brand was also famous in the menswear floor of the mall.

One into the counter, Miss shopping guide.

The smiling face was sent up, followed by Yiming, busy and busy.

She smiled politely at the guide and looked at it freely.

Before heading to the T-shirt shelf, the shopping guide said, "this is our new T-shirt, which is made of mulberry silk fabric and contains 18 kinds of amino acids and protein."

He said, "well," and went on.

"The button for this shirt is shell new, and the black dish shell from the deep sea is very respectable."

"Thank you."

Yiming once again politely refused, continue to carelessly browse.

"Now we are promoting this jacket. We can buy one, buy one, buy a jacket, and send a pair of trousers."

The shopping guide still persevered and hesitated for a moment, but still went back to the sentence "thank you" and went on.

Persisting in this shopping guide, he continued to ask, "these shoes are calf skin. They are the most expensive shoes of our shop. They are very comfortable, and the materials are rare and rare."

It was unbearable, and scared out of this shopping guide.

God knows that if she stays, the beautiful girl will not know how long she will chatter.

Case two:

In contrast, it once came to a famous international luxury brand store.

The shopping guide is a male shopping guide, tall and mighty, handsome and handsome, dressed in a suit, and gentle, so that people can never forget.

As soon as he went in, the handsome male shopping guide said, "Hello!" Yiming nodded and smiled, and walked in.

This family

The brand shops are large, about more than 200 square meters, and there are more commodities in them. Besides clothing, there are leather goods, shoes, ornaments, glasses and so on.

Yiming slowly browse, occasionally in a shelf before a slight stop, and continue to move forward.

In the process, the handsome young man, a suit, a handsome guy with his hands behind his back and a bodyguard, followed by Yiming without saying a word, probably less than 1 meters away.

In addition to his lack of sunglasses, his solemn expression and bodyguard's nervousness are very different.

The shop was covered with wooden flooring, with high heels and high handsome men.

Leather shoes are also worn.

In order to show the dignity and elegance of the luxury brand, the background music of the shop is very low. If there are no customers, there are no other customers in the shop. At that time, only two monotonous and piercing shoes are heard.

No matter where she goes, the shopping guide is always there. She is always less than a metre apart. She can't keep silent, but the sound of their "shoe click" shoes echoes there.

For a time, there was a good mood to go shopping. It was completely destroyed by the depressed and depressed atmosphere.

Before I could find my favorite product, I could not help but twist my head and go out quickly.

Analysis:

Case 1, the shopping guide service, is clearly driving customers away.

Too much enthusiasm can only be objectionable. And when a woman walks into a men's shop, she doesn't know if she bought it for her husband, for her father, or for his brother, or to send a leader. These demands are very different.

Even if the customers are identified, do they need to know whether to buy a jacket or to buy pants or to buy accessories? Nothing is said about the shopping guide, and the customer has nothing to say, but she begins to blindly, chatter and take it for granted, and the result is of course against the wall.

This situation is common in the sales process.

Many of our shopping guides, especially those who are in the early stages of sales, are eager to win and chatter. They do not know that they are actually catching up with customers, so that customers can not feel the relaxed atmosphere of shopping. Of course, there is no question of deep contact.

Case two is actually one of the mistakes often made by shopping guide.

Customers come in, like a searchlight, and follow the customers' photos as if they were thieves.

Just imagine, can customers enjoy shopping in such an atmosphere?

Speaking of which, I can not help thinking of fishing.

As long as a rod is in hand, a hot tempered young man will be as quiet as a virgin, and the pleasure can not be described in words.

Therefore, many people believe that fishing is a work of self-cultivation.

Friends who like to fish will understand that when fishing, those who want to catch those biting fish need to seize the best time, because if the fish are not fully hooked, the fish will be scared away early, and if they wait until the bait is eaten, the fish will run away.

Our stores, dazzling goods and elaborate display props are delicious and attractive bait for our guests.

Visitors to our shop are like fish swimming around. They smell the tasty bait from our shops and see beautiful and neat products. They will come together and have a look at them.

At this time, our shopping guide will just pick up the fishing rod and let the fish get hooked.

Therefore, it is very important to seize the time that customers need help.

It's too early to scare people away. It's like a man's shop in Changsha friendship store. It's too late to let the fish run away. It's like the handsome male shopping guide of the famous international luxury brand in case two.