How Does Menswear Store Make Group Buying More Successful?

For group buying and selling, a large number of men's clothing enterprises and distributors are mainly showing two tendencies: one tendency is to focus only on the retail sale of exclusive stores, and never think of group buying sales. Another tendency is to pay close attention to the actual operation of group buying, but because of the Limited experience of group buying and the method of finding group buying and selling, the group buying work has not made much progress.

In fact, group buying is not difficult. As long as men's clothing companies and distributors take the right direction and adopt excellent sales methods, small and medium-sized group buying businesses will be able to blossom and result from thousands to $1. 2 million.

Of course, long-term adherence may also achieve a large group buying business of millions or even tens of millions of dollars.

Therefore, men's clothing enterprises and distributors should make the group buying and selling work scientifically.

Obviously, this is also an important part of men's clothing store's annual sales performance.

Obviously, group buying teams attack at full speed to seize the commanding heights of group buying. There are a lot of work to be done, such as area division, responsibility to people, time arrangement, goal plan, difficult solution, execution management and so on.

And these tasks must be done carefully and implemented.

Obviously, only when these jobs are done very well, and insist on, the sales performance of men's boutique can be as fierce as the volcanic eruption, and the final harvest will never be lost to the annual total retail sales of stores.

First, delineate the target group buying and selling targets.

Men's boutiques must do a good job in group buying and selling. First of all, they should understand what group buying is, and who are the target customers of group buying and selling. These two problems are actually very simple.

The so-called group buying sale is to buy a product or a product at a large scale, or sell it to a large purchase object or a unified purchase object composed of many people.

Obviously, group buying and selling can not only be purchased by the buyers themselves, but also can be divided into standards by the exclusive stores, so as to guide the purchase of many single consumers.

It is not difficult to see that these two ways can enable men's wear shops to sell more products at a time, thus achieving a better sales performance.

Who are the target customers for group buying? Under normal circumstances, such as government agencies, group companies, organizations, school hospitals, village group committees, residential quarters and other units can become group buying and selling objects.

Of course, men's boutique should determine the specific group buying objects according to their products, and subdivide them into various target consumer groups.

This is a priority for men's clothing stores before they start group buying and selling.

Otherwise, it will be hard to play the piano.

Two, formulate group buying and selling overall strategy.

Correct

Only in this way can we achieve smooth development.

Therefore, before the official group buying and selling operation, men's clothing stores must formulate the overall strategy of group buying and selling, especially the preferential standard of products and the general strategy of group buying operation.

Take the formulation of the product preferential standard as an example: the product price of group buying is definitely lower than that of the global brand network, which is sold in the exclusive store. How much is it cheaper?

Generally, we can solve the problem from two aspects: first, the quantity standard of products, and the two is the standard of preferential treatment.

In terms of product quantity standards, men's clothing stores should pay attention to: in order to achieve more small group buying, men's wear shops can lower the number of products in the formulation of preferential standards.

For example, general 10 or 20 products can be used as a group purchase quantity standard.

In this way, more consumers can take the initiative to group purchase.

Men's wear shops will be more and more beautiful.

Obviously, the men's wear shop must first determine the quantity standard of the one-off shopping group, and then according to the actual situation, determine the preferential intensity standard, that is, the 10 products preferential standard is 30% off, 20 pieces are 35% off, and so on.

The men's wear shop must determine the product discount standard according to the grading standard of the group purchase product, the retail price of the product, the profit space of the product and so on.

Without doubt,

In addition to setting up the preferential standard for group purchase products, the stores should also do the details of group buying targets, group buying and sales teams, group buying and sales execution, group buying and selling strategy.

Obviously, only if the men's clothing store makes the above content quality, can group buying and selling be implemented in a fast way, and the sales performance of group buying can be realized.

Three, set up an efficient group buying sales team.

This is the most basic work, because no sales team can not achieve a prosperous sales performance.

Therefore, men's clothing stores should set up an efficient group buying and selling team.

What we should pay attention to is that the group buying and selling team is composed of full-time staff. Besides, the men's clothing store should learn to use the regional market. (more Shen Haizhong's marketing article, please search "Sina Shen Haizhong blog" and click on related columns). Relevant people, such as government relations personages, street residents' old mothers, etc., become their own special group buying and selling Commissioner, and jointly form a group buying and selling special action group to work together with the brand promotion and group buying and selling work.

This is very important.

Four, formulate good group buying and selling materials.

Sales personnel need to buy Group promotional materials, or even product samples, in order to better target consumers to promote and explain.

Therefore, men's wear shop must make excellent operation data, including fabric samples.

Only in this way can the group buying and selling work be carried out better.

Five, brand promotion helps group buying and selling.

The higher the brand awareness and reputation, the more consumers like it.

In this way, daily retail and group buying are easier.

Therefore, if men's boutiques want to achieve the red hot group buying sales performance, under the premise of the overall efforts of group buying and selling team, they should also enhance the brand awareness and reputation effectively through the large-scale theme marketing activities, the annual large-scale outdoor advertising and other brand promotion methods, which will contribute to the efficient promotion and ultimate turnover of group buying and selling.

Six, Team rush to attack group buying and selling.

At present, most men's wear shops focus on daily retail, and their attention to group buying is not high.

Shen Haizhong, a sales expert and training expert, believes that this is a great opportunity for men's clothing stores with foresight and foresight to seize the commanding heights of group buying and selling in regional markets, and firmly grasp the overwhelming majority of group buying and selling resources in their own hands through 2 to 3 years' efforts. This will make it difficult for future peers to shake up their group buying and selling status.

Therefore, men's boutique should have a comprehensive plan for the group buying and selling of the regional market, and set up an actual combat team to attack at full speed, and strive to become the leader of the group buying and selling of similar products in the market in 2 to 3 years, and consolidate its position in 2 years. The future development of the men's clothing store is a smooth road.