The Establishment Of Uma Wang And The Story Behind Her

Recently, the list of Chinese fashion designers has been listed on the Forbes list, which lists a large number of Chinese independent designers, from the familiar egg cakes designer "Guo Pei" to Wang Zhi, the founder of Uma Wang, whom we are not familiar with.

Today we are going to talk about the establishment of Uma Wang and the story behind her.

The late bloomer is able to stand the test of time, from the rise of Uma Studio to the Uma Wang becoming the designer brand that goes abroad. Wang Zhi uses her soft yet tenacious attitude to show us the power of Chinese original designers.

From the current domestic and international environment, it can be

And so on, Chinese designers who "can see clearly" basically span the period from 1970s to 1990s.

But on the grounds that Forbes gave the list of King's juice, it is like this: Wang juice is the first batch of Chinese brands that have made international brands.

One of them, she succeeded in the official schedule of the 2014 spring summer Milan fashion week two years ago.

There have never been other Chinese faces before.

However, the establishment of Uma Wang may be regarded as a "late blooming".

Because she started from scratch, and was able to produce ten thousand pieces in the global fashion show season, which took ten years.

She is good at using fabric. She will turn the fabric texture and printing technology to the extreme.

Focus on making knitted sweaters to the current brand of the same name in the supply chain tower after the establishment of the perfect, with fabric and trigger emotions, can withstand the test of time, the deep core, and again with fabric to tell a frame of streamlined story.

This is the ultimate.

But in the face of the first Chinese designer who has already won the 2012 CFDA /Vogue magazine's China US exchange program, she has never forgotten that it is what she should do to expand, store strength and focus on brand management.

Therefore, Uma Wang has 71 retail outlets worldwide.

At the same time, she believes that the buyer shop is potentially potential to share, and shops can not be too close to avoid affecting each other's business is very important, therefore, "we generally choose two to three in a city, both at home and abroad."

When asked about the next plan, Wang Zhi said, "I feel very stable. It is still dangerous to expand blindly, especially for designer brand."