" Sleeping 5 Trillion " Sports Industry Awakening Sportswear And Sports Shoes Are Coming.

At a forum held by Peking University, Liu Jianhong, the chief content officer of music sports, was speaking at the forum held by Peking University. He was interrupted by Jiang peace, who was the head of the sports channel of Taiwan.

At that time, Liu Jianhong was talking about all kinds of funds coming from the capital market in 2015, but he was asked by Jiang Heping, "what has music done?"

The answer given by Liu Jianhong is that sport as sports is not involved in the vicious competition of capital, but it is a new way, naming the Wukesong basketball center and upgrading its auditioning system to create a brand-new music sports center.

Next year's new year's day, music as sports will officially be named the Wukesong Sports Center.

This is a private enterprise from the domestic capital market. It has entered the stadium for the first time in an international way. It also means the most competitive market in China, leaving the Olympic color and usher in a new era.

This is an era of capital market.

In October 2014,

The State Council's opinions on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as "No. 46") have broken the gap between sports industry and capital market.

The pformation of the sports industry has also made it a new capital market in the past year.

According to the State Sports General Administration statistics, the added value of sports industry will reach 400 billion in 2015.

It is estimated that if we want to achieve the goal of "5 trillion" in 2025, the growth rate of sports industry output will reach nearly 30% annually.

If we want to achieve the latest 3 trillion target of 2020, we should maintain an annual growth rate of 50%.

The sports industry, like sleeping beauty, is waiting to awaken his "Prince".

As the remains of the 2008 Olympic Games, the Wukesong basketball center has been a model for the operation of venues in the post Olympic era of Beijing.

Han Lifeng, director of the Wukesong stadium operator, told reporters that in the past five years, 60% of the income of the Wukesong basketball center came from naming and sponsorship. It is one of the best venues in all the remaining venues of the Beijing Olympic Games.

The Fang Huaxi group of Wukesong basketball center, the naming contract signed with MasterCard, is actually the "5+3" mode. Since 2011, it has been the first five years since the end of this year. Under the premise of having the priority to renew the contract, it has not renewed the contract with MasterCard, indicating that the cooperation between the Wukesong basketball center and the music sports is more valuable.

According to incomplete statistics, there are only three stadiums and Gymnasiums in China to operate naming rights. Besides Beijing MasterCard center, Shanghai Mercedes Benz center and Guangzhou Dongfeng Nissan sports center.

After the name of Wukesong basketball center, it will become the first domestic listed company with the name of venues and facilities.

Besides the cooperation with the Wukesong Sports Center, earlier, music watch sports jointly announced with the Beijing bird nest cultural creative exchange limited liability company, launching the establishment of the bird nest music sports culture industry fund, with a management scale of 5 billion yuan.

According to Liu Jianhong, the title of Wukesong basketball center is only the starting point of sports in 2016. In 2016, music and sports will also release more sports investment and planning.

although

It is not thought that music sports are predatory, but in the eyes of competitors, music is regarded as a huge sum of money invested by sports. It is the same as Liu Jianhong, who does not appreciate the power of astronomy and power, which is the "spoiler" of the sports arena in 2015.

In 2015, there was a large number of players in the sports arena. According to incomplete statistics, at least 40 listed companies in Shanghai and Shenzhen had issued sports related announcements in the year, while the Real Estate Company "Rhine land" was renamed "Rhine sports" directly.

According to Feng Jianzhong, although the end of 2015 has not yet been completed, according to the current development situation, it is estimated that in 2015 the sports industry will basically achieve an added value of 400 billion yuan, accounting for 0.7% of the gross domestic product, and achieve the goal of "12th Five-Year" development.

Feng Jianzhong said that according to the State Sports General Administration's estimate, the total scale of sports industry will exceed 3 trillion by 2020, and the added value of sports industry will reach 1% of GDP.

A Sports General of the people's Republic of China who did not want to be named said that if there were no accidents, the above goal would be written into the "13th Five-Year plan" of the State Sports General Administration.

According to Feng Jianzhong, the sports development plan of various localities has been completed. The next step will focus on supporting various measures and regulations for improving the vertical system.

In addition to the capital market, local governments are also keen on sports.

An important symbol is the blowout of the marathon.

According to the official website of the China Athletic Association, there were more than 120 marathon events registered in the China Track and field association in 2015, and more than 2 million people participated in the marathon events. In 2014, the above two figures were 51 and 900 thousand respectively.

The number of matches and entries is over two times that of last year.

Under the general idea of "decentralization and decentralization", the branches of the General Administration of sport of China have simplified the procedures for examination and approval, and marathon is one of the earliest projects to achieve approval.

The administrative measures such as relaxing access conditions and simplifying access procedures have indeed played an important role in stimulating the enthusiasm of the people in running competitions, making marathon events the fastest growing sport in 2015.

But behind the decentralization of administrative examination and approval, the role of local governments in promoting the enthusiasm of marathons can not be ignored.

The pulling force of the marathon's tourism and the promotion of the city are the source of local government's enthusiasm.

In 2015, Ningbo held the first international marathon, and its track layout was based on the "Hangzhou bay new town" built by Ningbo in the city.

"Our purpose of planning such a route is very clear. It can be broadcast through events, so that more people can see the appearance of the new city of Ningbo, so that more people can get to know and understand the Hangzhou Bay New Area of Ningbo, so that more participants can see the construction of Hangzhou Bay New town."

A staff member of the Ningbo municipal government said to the "China Times" reporter, "at the same time, it can also stimulate our tourism industry and let more people know about Ningbo."

According to the directive spirit of "No. 46", local governments should formulate local plans to accelerate the development of sports industry and promote sports consumption according to their own actual conditions.

According to Feng Jianzhong, deputy director general of the State General Administration of sports, in the past year, 31 provinces (autonomous regions and municipalities) have formulated relevant plans, and the total value of sports industry scale target by 2025 has exceeded 7 trillion, which is higher than the 5 trillion target 40% of the State Council's "46 article".