What Is The Status Of Clothes Before They Are Bought?

The Internet has made many things pparent.

Once consumers were buying clothes, they were all concerned about the three points of product quality, size and price. Nowadays, information that can be learned through touch and observation can no longer satisfy people who pursue a better lifestyle. They need to know more.

So Project JUST was born.

The website, which was released only two weeks ago, wants to be a leader. It will publish information on various fashion brands in batches, and provide specific information to retailers and consumers on business models, supply chain, labor force, raw materials, and innovation direction.

The aim is to push forward the pparency of the fashion industry, and perhaps avoid the risk of supply chain pfer to retailers and consumers.

Take Kate Spade for example.

Project JUST recorded Kate Spade in 2010, and developed a carbon footprint analysis tool with a clean energy agency.

This tool is applied to most logistics processes and store layout in the United States and overseas.

The analysis results will provide environmental decision-making for enterprises, so as to avoid unwittingly violating the legal and social forces.

Kate Spade also signed Li Feng Group as its purchasing agency, and encouraged all factories to establish an internal complaint procedure. Workers could have the opportunity to communicate directly to the Kate Spade brand.

Now, like Kate Spade, there are 47 brands that can be querying. The website expects to reach 150 brands in early spring next year, and plans to enter the European and Middle East market.

Besides Chanel, ASOS, Kate Spade, Adidas and other familiar brands, Project JUST will also provide more small brand information. They are mostly owned by large groups, but little information can be found on the Internet.

From the point of view of business ethics, Project JUST also has obvious commonweal attributes at present. Its brand information is all free and open, and the channels to collect these information are all network, not brand official authorization.

There are four main channels for Project JUST to collect information.

The first is through the brand's 10-K financial statements, management statements and other reports.

Unfortunately, the content of the annual report is often limited. If it is not a listed company, it is difficult to determine the accurate information.

Then there are NGO organizations, social institutions and media.

Europe and the United States are relatively well-developed public management systems, and regularly publish some research reports on the supply chain of brands.

Take Kate Spade for example.

Project JUST recorded Kate Spade in 2010, and developed a carbon footprint analysis tool with a clean energy agency.

This tool is applied to most logistics processes and store layout in the United States and overseas.

The analysis results will provide environmental decision-making for enterprises, so as to avoid unwittingly violating the legal and social forces.

Kate Spade also signed Li Feng Group as its purchasing agency, and encouraged all factories to establish an internal complaint procedure. Workers could have the opportunity to communicate directly to the Kate Spade brand.

Now, like Kate Spade, there are 47 brands that can be querying. The website expects to reach 150 brands in early spring next year, and plans to enter the European and Middle East market.

Besides Chanel, ASOS, Kate Spade, Adidas and other familiar brands, Project JUST will also provide more small brand information. They are mostly owned by large groups, but little information can be found on the Internet.

From the point of view of business ethics, Project JUST also has obvious commonweal attributes at present. Its brand information is all free and open, and the channels to collect these information are all network, not brand official authorization.

There are four main channels for Project JUST to collect information.

The first is through the brand's 10-K financial statements, management statements and other reports.

Unfortunately, the content of the annual report is often limited. If it is not a listed company, it is difficult to determine the accurate information.

Then there is NGO.

And the media.

Europe and the United States are relatively well-developed public management systems, and regularly publish some research reports on the supply chain of brands.

This way of operation and website founder - Natalie Grillon and

The background is related.

The two met in a 2013 year old nonprofit impact investment fund.

Grillon used to work for a Cotton Corp. Its main task is to introduce a fair trade program to safeguard the interests of cotton farmers.

AlShehail has also created a Saudi Arabian fashion company to improve regional supply chains and women's working environment.

But these projects have encountered difficulties.

There are many negative practices in fashion brands in the past, such as polluting water sources in production, or using raw materials that are not in good quality.

Because of the maintenance of brand image, few fashion brands will send detailed information of the supply chain to the annual report. They only want consumers to see bright products and dazzling advertisements.

"We do not want to show negative, but we understand that the more supply chains, the more we realize that through purchasing behavior, we may be supporting some bad products."

Grillon told news website Refinery29.

As a matter of fact, large retailers such as H&M and so on also pay more and more attention to supply chain problems, and from time to time introduce environmental protection projects such as recycling old clothes. Animal fur usage guidelines also begin to appear publicly in the earnings report, which means that industrial pparency will be a major trend.

The concept of Project JUST is also taking account of the trend. In November this year, Australia has just produced a similar new APP, called Good On You, which is also a brand that allows users to find brands.

The application of environment and animal protection.

Moreover, Good On You contains information of 3000 fashion brands, and provides an interactive entry with users. People can ask questions and brand ratings on them.

Project JUST has also put APP in the plan, and will also add shopping map and other location functions.

But before we really get there, the profit point of the website has not yet been clearly presented.

According to Refinery29 reports, Project JUST is collecting crowdsourcing data. If we can integrate big data from consumers, brand employees, journalists, NGO and industry executives, Project JUST can be profitable in the future.

"In order to influence and promote change, we have to recover the lost voice.

Information is power. It can shake the brand value and control the market demand, which will send some signals to the industry.

Grillon said.