Sports Brand XTEP Formally Signed Cooperation With DF

Sports brand XTEP and Da Yun FA group formally signed cooperation. XTEP will enter the flying cattle Network of big RFD. The two sides will integrate online and offline.

It is understood that the O2O mode of the flying bull network is directly linked to the stores through the offline stores of the linkage line, which is directly sent to the stores in the industry.

Previously,

Huang Mingduan, chairman of the board, released tough words, saying that we should do well regardless of costs.

And Fei Niu net is an online shopping mall that undertakes O2O.

It is reported that in June of this year, XTEP reached a O2O cooperation with Jingdong. The difference is that the distribution link is completed by Jingdong's own logistics.

Thousands of stores such as brands bear the function of small storage centers.

In addition, in August, XTEP also reached a deep cooperation with Tmall. Tmall has more advantages in XTEP's new products, O2O and so on.

In contrast, at present, the advantage of flying bull network lies in the more than 300 stores of big RFA, which enables the flying cattle net to realize the distribution of the last hour.

Beyond the flying bull network, O2O in clothing has poured into a number of competitors.

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Jiangnan Buyi is still obsessed with the US market.

After entering the US market in 2009 and encountering Waterloo, the local designer brand Jiangnan cloth clothing once again entered the US market and opened a new store in Seattle Taigu Plaza Shopping Center.

According to independent fashion analyst Ma Gang, this is a careful test of water.

The person in charge of the overseas market of Jiangnan Buyi told reporters that the Jiangnan cloth shop in Seattle was run by SightClassic company, and the total area of the store was 200.

Jiangnan cloth is supplied to SightClassic at 60 percent off of the price. SightClassic purchased goods and props in the early stage cost nearly 600 thousand yuan, plus a total of about 1000000 yuan for shop decoration and other expenses.

SightClassic announced its sales and operation rights in the United States on its official website. It also runs the flagship store on the Amazon.

But at present, reporters at SightClassic official website and Amazon have not yet seen the products of Jiangnan cloth.

Jiangnan Buyi is a local designer brand founded in 1994, and began to expand overseas market in 2004. At present, the total number of stores is over 700.

In 2009, Jiangnan Buyi opened a pop-up store (brand guerrilla store) in New York, and then developed into a more than 200 flagship store. The store was closed in 2011. The brand overseas market leader said, "before taking the way of distribution buyout, the dealers invested heavily in the early stage, and the retailer was the main shop.

Now SightClassic wants to be the sole agent in the United States, and other companies that have the intention to join can consider being the next level agent.

SightClassic will go to the headquarters of Hangzhou every year for two orders, and the next level agents can directly purchase from SightClassic and save part of the cost.

The official also told the Beijing Business Daily reporter that the overall downturn in the garment industry and the pressure on foreign investment are relatively large. Therefore, the company's overseas expansion is very cautious, and it has put forward very high requirements for the qualification of dealers.

Ma Gang said that Jiangnan cloth clothing in Seattle shop is not large, and the way of acting management can be seen only an attempt.

"The agent of this store has some resources locally, and has the intention to open shop.

This is the maximum thrust of the store.