90 Brazil Designers Talk About Fashion And Movement In Their Eyes

Brazil designer Pedro Louren o is the "gifted" and "child prodigy" aura in the fashion industry. At that time, he was 12 years old and presented his first complete dress series to St Paul fashion week.

The creation of his personal namesake brand and the first ready-made clothing series took part in the fashion week of Paris in 2010 when he was 19 years old.

Many people are not familiar with the name, but they must have seen the women training series he worked with Nike last year, which was taken by supermodel Karlie Kloss.

Recently, he worked with Nike again to launch NikeLab Air Rift x Pedro Louren o o, continuing the toe design of Air Rift barefoot running shoes, using new pure white and technology elements, which just appeared in the middle of this month.

And last month's news has just revealed that his new identity will be the creative director of La Perla, the top luxury underwear brand in Italy, and is expected to take office in January next year.

At the age of 12, he can take part in the fashion week. This is due to his family background. His parents, Reinaldo Louren o, Gloria Coelho, are famous designers in Brazil. Most of the time he spent his childhood in his mother's workroom, playing, understanding fabric, learning design and painting techniques, and participating in the design of mother's brand after a long time.

Before launching her own brand, she worked in famous brands such as Lanvin and Giambattista Valli.

The first ready-made series of Pedro Louren o o has been released, and its concise, refreshing and ingenuity design has attracted people's attention to the young designer who is less than 20 years old. Multimedia is called "genius" and "child prodigy".

In 2012, he was elected to the list of Forbes's "30 Under 30: Art & Style", the 30 of the fashion and art world's 30 year old bright stars, including 29 year old Alexander Wang, when he was only 22 years old.

The legendary young designer, Highsnobiety, has recently interviewed him about his ideas about sports and his own ideas and processes.

We extracted some of his views:

About the mix of sportswear design and high fashion:

The two are more closely related than ever before.

I also like to mix the concepts and ideas of the two. For example, you can wear a pair of sneakers under a high fashion fashion.

I prefer people to think more about how to dress themselves and take comfort into consideration.

For me, it is to create something new, which is both desirable and comfortable at the same time. This is the help of technology and sports in the design process.

They should be integrated. The fashion industry should pay more attention to technology and function.

Nike has already begun to mix the two.

This is part of our culture today.

If you think about our aesthetics over the past ten years, then observe how young people nowadays dress themselves - almost all mixed elements.

It's a bit vague, but in fact, you mix OK with two completely different worlds, and it's also very OK. At the same time, Instagram and other social media platforms also give people the opportunity to explore and penetrate other cultures.

For me, sportswear is more interesting than high fashion, such as the manufacturing process and future possibilities.

They do not follow the trend but focus on functions, so this is a different way of thinking.

Will sportswear sacrifice some design elements for technology and fit?

A concept I like and keep in my mind is that if you observe nature and see the beauty of animals, you will find that their functions shape body shape.

It's important to watch these and get ideas from them. Clothes should be functional.

Is the design process preconceived of color and outline?

It's different every time.

Sometimes the color may become the trigger point, then the raw material and shape. There is no specific process.

In my submission

There should not be too many ideological processes. It should happen naturally. If you plan too much and think too much, it's not a good thing. This is about balancing these two forces in balancing your innate thoughts and external sense of vision.

Women who buy sneaker are seeking:

I think they are more comfortable than they are.

It's like an extension of one's personality.

A single product that wants to be changed by sports or other ideas.

To get a suit of men's suits, it can and should be improved. This is where you can look for inspiration from science and technology, and think about how to improve classics.

For example, how suits become more functional in today's world.

The biggest feature of your work is:

My logo is more related to graphic and mixed elements.

It is the most exciting thing to fuse things. This is the most exciting thing. For example, I am not concerned about the inspiration that I have brought to me in the past ten years. Instead, I will look at the creation of all periods and find meaning for me.

I'm trying to make myself more open for reference and design, so I won't pay particular attention to it, which gives me more creative space.