Zhao Huizhou On Fashion Life Drama And Design Philosophy

"This year, we arranged the new product exhibition of Yi Zhi Hui brand in Shenzhen, headquarters. This is a big decision with adventure."

Zhao Huizhou believes that this year is the eighteenth year of the establishment of Yi Hui brand. Although the platform of China International Fashion Week is very good, the show should be placed in the creative and creative industrial park of Yi Hui, so that we can express our philosophy of design more accurately.

According to Zhao Huizhou's original idea, she hopes to make a bold attempt in this show, turn the fashion show into a fashion life drama, and use the theme of "those things in life" to make every audience on the scene touch.

With the help of the professional team, Zhao Huizhou personally took the lead in directing and made many different ideas.

First of all, Zhao Huizhou hopes that all the models of the entire conference will be staffed by the company's employees and designers, so long as the employees who are "high in value" and can show the brand temperament of Yi Zhi Hui can participate in the show.

In addition, Zhao Huizhou also requested that the layout of the exhibition ground should be all white, including the clothes of the spectators. They must be dressed in white, and there is only one purpose for them to highlight.

The new season's design.

After Zhao Huizhou put forward these ideas, the production team worried that the atmosphere of the show would be very ordinary.

Fortunately, every audience was immersed in a free and casual atmosphere when the press release began.

The new product conference launched by Yi Hui staff has not only let everyone appreciate the life of ordinary people, but also let the industry see the other side of Zhao Huizhou.

The brilliant announcement at Shenzhen headquarters was undoubtedly successful, but at the same time, colleagues attending the China International Fashion Week in Beijing were also concerned about the recent developments of Zhao Huizhou and Yi Hui.

From the perspective of design presentation, the dissemination degree and industry attention will be higher on the platform of China International Fashion week.

In the past few years, Zhao Huizhou has been insisting on publishing on the stage of China International Fashion week. In her view, this stage has not only brought a lot of improvements to her design, but also set the industry status of Yi Hui fashion group.

In the absence of China International Fashion Week, Zhao Huizhou said: "this year's absence does not mean that Yi Hui Hui does not participate in fashion week. In September, we just released a new season in Milan fashion week."

Zhao Huizhou said that the release of Milan indicated that Yi Hui remained.

In the sequence, it has entered a new stage.

"From Milan to Shenzhen, Yi Zhi Hui has been singing to the industry and the market. By December, we will hold four heavyweight exhibitions of cultural life."

Zhao Huizhou hopes to communicate with consumers deeply through this fashion week.

If all the designs are to keep up with the trend of the times, then follow the designer will lose themselves.

Since March of this year, the fashion industry park has been holding various activities related to fashion and art.

These cross-border attempts enrich the brand tonality of Yi Zhi Hui, and further expand the fashion gene of Yi Hui, which can be said that Yi Hui has entered a new stage.

These changes also affected.

Look at the way of existence of enterprises and brands: "at the very beginning, I hope that enterprises can earn money and survive. Later, we hope that Yi Hui Hui can live healthily and do not rely on other ways to create a certain market share. Now, we need to live happily so that more people can feel the brand value of Yi Hui."

Compared with the release of the fashion week in Milan, the show of life is more concerned about everyone in the life, making pure and present life, and using everyone's life artist's design proposition with a fragment and details of ordinary life.

The show in Milan was brought to Milan with all the memories of 70s. It shows the cultural sense and sense of precipitation of Yi Hui.

From the point of view of design aesthetics, Zhao Huizhou is a follower of Chiang Hsun's philosophy of Art: every ordinary person can discover the beauty of life, and the reason why we can not understand it is that ordinary people lack a mindset to slow down and taste.

In Zhao Huizhou's view, the "Silk mentality with literary and artistic children" can arouse the resonance of ordinary people and express the original state of life with a happy moment, memory and details. The design seems to be "silk", but in fact it can show a cultural tone and artistic feeling of a brand.

Obviously, today's Zhao Huizhou is using fashion design to drive everyone around to pay attention to the present life.

But to return to reality, all dreams should have a way to achieve and a foundation to carry out.

"Investment of 500 million yuan of the art and fashion creative industry park is our root.

A show will not only enable you to know the brand, understand the brand, but also allow more people to go to Shenzhen to feel the culture behind it.

Zhao Huizhou said.