What Did Wanda Wang Jianlin And BBK Go To Plot?
Wanda Group has successfully discussed with BBK group.
It is reported that the two sides will cooperate in the theaters, shopping centers, e-commerce and so on.
In fact, as early as before, Wanda's flying company is negotiating with a retail giant in Hunan.
Today, the retail giant is BBK.
Soon after, Wanda Group will launch a series of contracts with BBK.
It is reported that Wanda and BBK's signing cooperation includes cooperation between Wanda Group and BBK group, cooperation between Wanda cinema and BBK cinema, cooperation between Wanda Plaza and BBK shopping center, and cooperation between Fei and BBK.
It is worth noting that after this cooperation, BBK shopping center will be stationed in Fei Fan.
According to the previous report of the billion state power network, Fei Fan is going to Wanda, accelerating the "third party shopping center" and making clear the positioning of the scene operators.
And the future direction of flying is becoming clearer. Shopping centers and brands will be the horizontal axis of future expansion.
At present, from the shopping center stationed in Fei Fan,
Brand awareness
Very high apart from the "family" Wanda, other noisy "brand" is relatively small.
And with the BBK shopping center stationed there, it will promote the "pull power" of the company.
As far as the theaters were concerned, as early as 2013, the Wanda cinema was rated as the best partner.
In addition, in 2014, China's Retail Development Summit Forum, BBK chairman Wang Tian said BBK is building its own entertainment company. In the future, like BBK, BBK international studios, KTV and movies have their own entertainment companies.
As for the specific cooperation, insiders speculate that with the prosperity of the film culture industry, the two sides will further cooperate in the big cultural industry.
"There may be two things that can be guessed, one is Wanda cinema, which helps BBK's movie city brand nationalization, and the other is BBK's part of its cinema to the operation of Wanda cinema, so as to achieve the regional penetration of Wanda cinema," said.
In addition to the above, will there be any possibility of other business cooperation for Wanda and BBK?
1, Wanda's big star business will be handed over to BBK.
According to Wanda Commercial CEO
Qu De Jun
The expression of Wanda's exit from KTV does not mean that Wanda Plaza will cancel the KTV format.
"Wanda is in the premise of recovery of investment, the pfer of large KTV stores around the local strong operators, so that the KTV in Wanda Plaza more grounded."
2, bilateral or financial cooperation.
At present, Wanda set up the Wanda financial group, and BBK also set up a high and small loan company in November last year to carry out the retail supply chain financial business.
The two big groups that have financial needs may have financial cooperation.
3.
Wanda Group
Or investment step by step.
Cloud monkey wants to make a national cross-border e-commerce platform, with the help of "big gold" Wanda, it may run faster.
4, Wanda Department stores joined the global congregation platform launched by BBK group.
In November this year, BBK group launched a global congregation platform, and 23 retail department stores participated.
Wanda may join the platform after the two sides' cooperation.
The cooperation between BBK shopping center and Wanda Plaza.
According to previous reports, Wanda set up a global investment platform at the annual business meeting, which opened to shopping centers worldwide.
The cooperation between BBK and Wanda may be that BBK shopping center will be stationed in Wanda's global investment platform.
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