What Is The Logic Of Wang Jianlin'S Acquisition Of Wanda?

In early 2015, Wanda bought a 20% stake in Atletico with 45 million euros and won a seat on the board of directors of the club.

This is Wanda's first investment in sports.

Ma Jing belongs to the sports industry chain which I mentioned earlier.

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It's a coincidence to invest in Atletico. Ma Jing's chairman and CEO are my friends. They say they want to have a shareholder from China, and they are friendship prices for Wanda.

Ma Jing is the top five club in the world. 40 million dollars gave me 20% shares, and the valuation was only 200 million dollars.

This price is really too cheap. Ma Jing really wants to make a valuation. How can he get $500 million?

If we invest in Atletico is a friendly help, then we can get the surplus.

Ying Fang is the second largest sports marketing company in the world. It is also one of the largest sports media production and broadcasting companies in the world. The company owns 25 sports, including soccer and sports.

The world ranks first in the field.

Most importantly, Ying Fang not only represents all the seven sports events of the Winter Olympic Games, but also has the right to broadcast the Winter Olympic Games.

What is the true value of Wanda sports to Wanda Group? I can explain this: Wanda's enterprise chessboard is built on the background of the current consumption upgrading. No matter sports, tourism, entertainment, shopping malls, consumption or finance, these are the most valuable means to control the flow of the final Wanda. The urban complex of Wanda has more than two hundred million consumers every year. What Wanda should do is to pform the consumption ability of the existing consumer into the products and services of the company.

So, on the surface, I am buying sports industry, in fact, from a deeper perspective, we want to make tourism and other related industries bigger through sports industry.

For example, in 2016, we will come to China's two major international competitions. Then it is very likely that only our own tourism companies have the right to operate. Our tourism websites have the right to sell tickets.

Take the ski competitions mentioned earlier.

With such a unique event, we can design a product for our travel company.

Now our holiday resort project in Changbai Mountain has been hard to find. Some people recently called me to help me book the five room for the Spring Festival. I said so early and anxious what did not expect "eleven" when Changbai Mountain had been booked two weeks before and after the Spring Festival.

That is to say, this place is very popular. If a world class competition is held every January and February, it will be even more popular.

If you want to watch the game, OK, it can only go through our travel agency.

For example, we are holding a world-class football match in China, and invite world-class teams to compete. The advantage of this competition is that it takes a long time to pull, and the five or six teams will stay here for a week when people come. This is a good tourist product.

If tourism and sports are bundled in the future, there will be a bright future.

In fact, a lot of things develop to the last place, which is to make this business ecosystem bigger. In a word, my starting point and ultimate goal are to let our business ecosystem support each other more and more.

The reason why we invest in sports is because it has relevance to our business in my ecosystem.

Wanda will also have a series of sports events that will be announced before and after the Spring Festival so that we will truly see clearly the value of our acquisition of these companies before we can see clearly what we are doing.

Wanda Sports Association was basically formed in 2017.

Many sports companies in the West are family controlled.

The situation at that time was that the founder of the company died, and the company's shares might be sold. After I knew about this, my first instinct was that it was a good opportunity.

The whole process is not easy, because you have to negotiate with one family. You need to let him know what the benefits are to sell to you. You need to tell the other person and share the value added wealth in order to persuade them to agree to sell the project to us.

In the process of buying surplus, I am also constantly understanding the sports industry, and my understanding and interest in this field are also deepening.

It is precisely because of the purchase of surplus side, only to Wanda Wanda for the entire field of sports, we feel that we may be able to do something in the sports industry.

Further down, we bought WTC again.

WTC is the world's largest triathlon race operator and the most famous Triathlon brand owner, accounting for 91% of the world's long distance triathlon sport.

Apart from sporting brand owners, WTC is also a tournament operator who operates more than 250 events every year around the world.

Ironman's management did not want to sell. In fact, it is an old brand with a history of thirty six and seven years. Its cash flow is very stable. Its business mode is to sell second years ahead of schedule every year, that is to say, if all the money is made online, it will be eligible for competition.

So the company always has net profit, and there is almost no liability and financial risk.

Fortunately, before we bought the surplus side, CEO and CEO were brothers. He told the Ironman about the benefits of Wanda, and finally luckily contributed to the deal.

Ironman bought it just as well. Now China is entering a running society. There are more than 20 running races every year.

Iron man is what I like very much.

It has its own brand of competition and running events at the same time. This advantage is great. It's always yours. It can't run away.

From this point of view it is even better than the profit side, although the surplus is also the B side, the agency seven ice and snow Federation broadcast rights, these things do not worry about selling, but this B end has a problem, it is not the ultimate owner of the event, every other years to talk about again, it is possible that people will not give you.

So we can see that the logic of Wanda investment sports is aiming at the scarce resources in the upper reaches of the industry, and buying companies with intellectual property rights.

This is also one of the most important principles of our current sports investment.

In addition to Ying Fang and Ironman, my goal in the future is to keep the world's brand influential events in the name of Wanda, and this event must be replicated in China. Next year, Wanda will have at least two major mergers and acquisitions.

For a long time, the cake in the upper reaches of the global sports industry is basically divided by European and American companies.

China's sports industry is very weak, and basically has no right to speak in the international sports industry.

Because you are a latecomer and a latecomer, in fact, you can't eat meat, you can only have some soup.

For example, many people in China are playing tennis, and several major cities in China have held major international tennis tournaments. The awards given by individual tournaments are higher than those of the five most famous international tennis tournaments. But these events are very difficult to manage. It is very difficult to invite stars to compete every year. It is difficult to make money. Why? Because five major tennis events have formed interest groups, and the International Tennis Federation has been affected by them and will not develop sixth major events.

What Wanda is doing and the next thing to do is to acquire the B company of the international sports industry as much as possible, thus gradually expanding China's right to speak in the world sports field.

For example, Ying Fang represented the marketing rights and copyright of the seven individual organizations of the Winter Olympic Games, which has certain influence on our hosting of the 2022 Winter Olympic Games.

Let me give you an intuitive example. This year's FIFA annual meeting, I was arranged in the middle of the first row. The second row behind me is the president of the Football Association of all continents, because Ying Fang is the main partner of FIFA.

If we did not buy the surplus side, we could not meet in the FIFA and International Olympic Committee, and then we could get the attention of the other side.