The Slowdown In Beijing'S Commercial Sales Is Facing Pressure From The Downward Economic Environment.

Although Beijing has become the first city in the country to break a trillion yuan, it still needs to face the pressure of the downward economic environment.

In the three days of the new year's long holiday, 50 key business service enterprises monitored by the Beijing Municipal Commerce Commission realized sales of 1 billion 640 million yuan, an increase of 6.8% over the same period last year.

Compared with the 13.3% growth in the same period last year, the decline was obvious.

But this year

Some new consumer trends such as online and offline interactive promotions are noteworthy.

During the new year's day, sales promotion activities in retail stores increased significantly, and sales of tea and food products increased rapidly.

Sales of Wu Yutai and the urban and rural trade center increased by more than 10%.

Electricity providers who are good at making Festival promotions will not let go of new year's day. They will become the first big new year's websites in the new year.

A good dish.

There are more and more interactive promotion methods between offline retail enterprises and e-commerce enterprises.

The "Beijing import Shopping Festival" sponsored by the Municipal Commerce Commission was held at Zhuang Sheng Guang Guang Department store and Jingdong mall, bringing together 75 categories and 2020 commodities from 30 countries and regions.

Although new year's holiday has brought more passenger flow and sales growth to many commercial enterprises, the growth rate of new year's sales has slowed down compared with last year.

Last year, during the three day holiday of new year's day, 40 key business service enterprises monitored by the city commerce commission realized sales of 1 billion 780 million yuan, an increase of 13.3% over the same period last year.

The amount of social zero has surpassed trillions of dollars, which indicates that the scale of consumption in Beijing has reached a new level. However, what can not be ignored is that the growth rate of commodity consumption has slowed down significantly from the two digit growth to the single digit, and the growth rate is expected to slow down this year.

Shen Jinsheng, deputy director of the Beijing Municipal Commercial Commission, said in December last year that the traditional growth point was generally weak and the consumption growth point was in a critical period of power pformation and shift upgrading.

From the data point of view, service consumption is becoming the main force to stimulate consumption growth.

In 2014, the growth rate of service consumption reached 9.5%, which was 0.9 percentage points higher than the social zero, accounting for about 45% of the total scale of the city's consumer market.

In the 1-10 months of last year, the growth rate of service consumption reached 10.3%.

Structural adjustment has also been reflected in the reality of consumer behavior, and the trend of online and offline convergence has gradually increased.