What Is The Value Of Hot Sports For Wanda In The Field Of Sports Shoes And Clothing?

At present, the overseas sports companies in the global sports industry are generally 50 times or 60 times the PE rate, which is at least 100 times higher than that in China, because sports in China is more than 100 times higher than that in entertainment industry. The profit margin of our overseas M & A has increased by more than 10% every year, which is quite difficult in the mature markets of Europe and America.

So even if these companies do not compete in China, we will make money.

But I think these are not enough. One of my clear requirements is that the sports business of the merger and acquisition must be able to land in China.

We hope to bring significant competitions to China through mergers and acquisitions.

The purpose of acquiring these companies.

Over the past few months, more than ten cities across the country have contacted us to express their interest in the triathlon related competitions.

Because I haven't signed a contract yet, I can't reveal too much in this respect, but it can be said that in 2016, at least three to four cities in China will have standardized and influential Triathlon events.

Most of the competitors are foreign elite athletes, and the top ones in the world will come.

We will also introduce two to three major events in China and even Asia.

Our initial plan for 2016 is at least pushing three cities and moving steadily forward.

Triathlon has more than 200 competitions in the United States, Australia has more than 20 games, and there are more than 10 events in Taiwan every year. So the development of such a large Chinese market is 10 years. I feel that it is no problem to achieve 100 events every year.

In the past few years, the marathon craze has laid the foundation for us. I believe this movement will soon be promoted.

Another is surplus.

In the next three months, we will announce that two major events will be held in China in 2016, the biggest event in China and even in Asia.

Without the buying side, we can not get the approval of the international sports organization for this matter.

When these two things are announced, we will see the real value of our buying side and how much room it will grow in China in the future.

For example, we will hold a world-class ski challenge in Changbai Mountain, which has been approved by the International Federation of snow sports.

It will be a formal global event, and it will be held in January and February every winter from 2017.

The surplus side itself also has this ability, because the Winter Olympic Games total includes seven big items all belong to the International Ice Hockey Federation, the International Ski Federation and so on seven international sports associations, but the surplus side has all represented these seven associations.

Since the founding of the people's Republic of China, China has not yet held a worldwide skiing competition. We will be the first time.

The Winter Olympics in 2022 will play a great role in China.

Although there are still a series of things that haven't been approved, there will be several sports events in Wanda sports in China at least in 2016, so that our sports industry will be plentiful and overseas sports assets will continue to operate.

Ying Fang sports agency, the seven global Federation of ice and snow projects, and the acting FIFA Asia Pacific broadcasting rights will continue to do so, and at the same time, it will add a lot of business in China.

In fact, a lot of things develop to the last place, which is to make this business ecosystem bigger. In a word, my starting point and ultimate goal are to let our business ecosystem support each other more and more.

The reason why we invest in sports is because it has relevance to our business in my ecosystem.

There will be a series of sports events that will be announced before and after the Spring Festival. When we really see clearly the value of our acquisition of these companies, we will see clearly what we are doing.

Wanda Sports Association was basically formed in 2017.

What is the real value of Wanda sports to Wanda Group? I can explain this: Wanda's corporate chessboard is built on the background of the current consumption upgrading, regardless of sports, tourism and entertainment.

Or finance, these are the most valuable means to control the flow of the final Wanda. The Wanda's urban complex covers more than two hundred million consumers every year. What Wanda should do is how to pform the consumption ability of the existing consumer into the products and services of the company.

So, on the surface, I am buying sports industry, in fact, from a deeper perspective, we want to make tourism and other related industries bigger through sports industry.

For example, in 2016, we will come to China's two major international competitions. Then it is very likely that only our own tourism companies have the right to operate. Our tourism websites have the right to sell tickets.

Take the ski competitions mentioned earlier.

With such a unique event, we can design a product for our travel company.

Now our holiday resort project in Changbai Mountain has been hard to find. Some people recently called me to help me book the five room for the Spring Festival. I said so early and anxious what did not expect "eleven" when Changbai Mountain had been booked two weeks before and after the Spring Festival.

That is to say, this place is very popular. If a world class competition is held every January and February, it will be even more popular.

If you want to watch the game, OK, it can only go through our travel agency.

For example, we are holding a world-class football match in China, and invite world-class teams to compete. The advantage of this competition is that it takes a long time to pull, and the five or six teams will stay here for a week when people come. This is a good tourist product.

If tourism and sports are bundled in the future, there will be a bright future.