Zhuo Zi Starts The Swallow Program, And The Retail Talent Ascends The "Strategic" Height.

A few days ago, the famous soft and fashionable women's brand in China launched the 2016 "swallow talent plan" in the whole country to provide the best training and Practice for the "good university students who aspire to engage in the management and management of the retail industry", and to conduct comprehensive recruitment in the two major regional colleges and universities in North and South China. It is worth mentioning that, according to the sources, the Zhuo Tzi Yan swallow plan will become the "strategic" work of the brand in the 2016 year, and will focus on training a number of terminal retail reserve cadres who can shoulder the heavy responsibilities and ability, and establish the talent pool for the reserve management cadres.

China's physical retail industry is facing pformation and upgrading. Who will be a blood pfusion for the retail industry?

Why can a small recruitment plan be raised to the level of "brand strategy"? This may be a puzzling problem, but if we take this brilliant move together with the many problems faced by China's retail industry, we may admire the foresight of the helmsman behind the company.

At present, the "bad business" of a physical store is probably the most widely heard phrase. Product externalities such as homogenization, overcapacity, and electricity supplier shock make China's physical retailing industry face enormous challenges. Retail industry is facing challenges from marketing, channels and supply chain.

According to the statistics of China Unicom, in the first half of 2015, China's main retail enterprises (including department stores and supermarkets) closed a total of 121 in China. At the same time, online retail remained strong. In the first three quarters of this year, China's online retail sales grew by 36.2% over the same period last year.

Therefore, the pformation and upgrading of China's traditional physical retail industry is imperative.

The pformation and upgrading of China's physical retail industry, who will be a blood pfusion for the retail industry? At present, a practical problem facing the Chinese retail industry: the contradiction between the shortage of retail enterprises and new retail talents is becoming increasingly prominent, and the demand for professionals in retail businesses such as operations, procurement and shop managers is short. Liu Decheng, director of the Ministry of Commerce reform and development of China's Ministry of Commerce, once said that the shortage of talent in the retail industry is a fundamental constraint compared to the unreasonable structure and low level of technology.

Therefore, the launch of the 2016 "swallow talent plan" is essentially a new talent for its retail terminals. It is a precautionary measure for the company to provide the source of continuous development to meet the overall pformation and upgrading of the physical retail industry.

It is reported that the talented young talents plan to create the world.

The goal of talent incubation base is to train the future global retail management elite and future international operators.

At the same time, in response to the enterprise's strategy of "swallow talent plan", Zhongshan Zhuo ran Garments Co., Ltd. will also build a school of swallow business to serve the talented talents strategy.

Transformation and upgrading of retail industry, so that new talents are expected to create new "retail miracle".

According to insiders, Yan Yan business school focuses on the training and output of global garment retail talents, and provides professional support for apparel enterprises seeking the ultimate and efficient retail system through the combination of system training and shop operation. At the same time, through scientific career development planning, "swallow" is built as the retail elite in the global apparel industry.

Experts from the industry pointed out that the talented young talents program is an innovative move for the retail industry to train new talents.

At present, the real problem faced by China's physical retail industry is the optimization of internal structure.

We must speed up the speed of information flow and improve the efficiency of decision making, so that enterprises can quickly extend decision-making power to the forefront of enterprise production and marketing, so as to improve the efficiency of enterprises in an all-round way. In fact, once the real retail industry has realized the real pformation and upgrading, these new talents will probably create a new "retail miracle".

We can find some clues through the establishment of the Business School of Zhuyan. It is aimed at all graduates and apparel retailers. Through systematic training, assessment and promotion, they can help them grow and develop in their own career development blueprint. At the same time, they also tailor training courses for them, and combine their individual growth stages with the help of systematic retail knowledge and skills training to provide support and help for their growth, so that they can improve their career development and become a practitioner in the future development strategy.

Taking Zhuo Dian store reserve cadres as an example, its initial training goal is store manager, and Zhuo has two qualification examinations every year, but becoming a store manager is not a terminal of career development, but a new starting point. After that, they will also have the opportunity to become regional manager, flagship store manager and entry company headquarters. And even more excellent retail talents are expected to become outstanding partners. Through their efforts, they are expected to become owners of different stores and become real "Chinese partners".

2016, Zhuo Zi Zi Yan talent program is coming! Are you ready?

Brand tips:

Zhuo is Guangdong Zhongshan city.

The independent brand of Garment Co., Ltd., founded in 2004, has a high reputation and reputation in its domestic brand. It has set up branches in more than 20 provinces in China, and has built up a perfect sales network in two or three cities, with nearly 2000 stores and shopping malls as counters. It is a famous brand of Chinese fashion women's clothing.