Learning Urban Beauty To Play Good Electricity Providers Year-On-Year Growth Of 1062%

Many Internet entrepreneurs believe that there is a very interesting turning point in 2015. Compared with the retail boom in previous years, the traditional retail outlets can see much more than the pure electricity providers this year. They really started to work on the Internet.

The future retail world still belongs to these successful retailers and brands.

All channels and Internet + are the topics we must face now. What are the essence of these topics? What are the three most important elements of a business society: commodities, channels and customers?

After such a long time, we can not do without the management of goods, the management of our customers, no matter where the customers are, what we are going to build is such an ecological balance.

The whole channel concept is that I have to see where these customers are and whether your customers are suitable for such channels.

Suppose our client is a housewife, is an aunt, her products are vegetables, what do you want to get up at the table every morning? What channel do you give her? I will give you an e-commerce channel. You send me the order online, and I send it to you in the quickest way. I believe it may be difficult to meet the needs of this aunt, because aunt is not buying vegetables for the sake of buying vegetables. She hopes to buy food to bring more fun to her. She hopes to get the pleasure of buying vegetables.

So no matter how much food there is in the fridge, every day we will go all the way to the vegetable market to buy vegetables.

So, you are doing all the channels, business or business, do you know who your customers are? Is your commodity really able to meet this channel requirement in this channel?

People say O2O, I didn't have much time, so I hope to get this product quickly. I'll go to the store to buy it, but I'm sorry to say you're going home. I'll give it to you three days later.

Or when I buy something on the Internet, I have no time. You say you go to the store to get it, because there are stores there.

The essence of the problem is not what we need to solve. The essence of the problem is whether you can manage the order and inventory. Do you know the relationship between order and inventory? Where do they come from? Where do they come from? Where do they interact? As for the choice of business mode, they are doing the whole channel, making the brand of electric business, making the traditional offline brand, depending on your management of your customers and the linkage of commodities.

After making B2B, I made a B2C. What did you say about Sha Sha? I said I was responsible for the electricity supplier. I also made Tmall, Jingdong and vip.com. Today I would like to talk about our official mall called "member mall". Why do we call it this? We need to clarify our Mall location. When we are doing our own official shopping mall, there is often a problem that I have no traffic and no one has visited, and no one has formed a purchase on it. Everyone is in Tmall, both in Jingdong and vip.com.

But you have overlooked one point. I have thirty million members under the Internet. Although these members are not willing to spend on the Internet, she is willing to exchange points and gifts online, and hope to draw extra rewards on the Internet.

What can we do in the traditional membership management is to send micro letters, call or send short messages? Can you put your thirty million members on WeChat platform? Instead of making our official website into our member platform, when thirty million members purchase on it, in fact, when it has integral exchange and integral management, it has already completed the sale on the official website.

This is our B2B platform. Why is there such a platform? Because we are making clothes, but we do not make the order system. We have no distribution channels in the middle, there are 8000 stores nationwide, and the growth rate is 1000 per year.

The goods of my more than 8000 stores are ordered through this platform, and it is spot replenishment mode. They do not need to open an order, no advance deposit is required, as long as they are on the platform today.

In the evening, the location will be available after three days. This is our B2B platform.

Why do we do this? We see that distribution is just like e-commerce websites. What's behind it? What's behind it is that we can see all the information in the 8000 stores, and we can see the whole inventory situation and its sales.

The turnover time in our store is only 60 days, because it does not require a large quantity of goods to be put in the store first, and it is very important to sell it in season.

At this point, we have achieved the linkage of goods and the mode of supply chain.

You will ask me if you sell this product online very well, how can you replenish it quickly? How do you fill up the goods? That means you have to return to the essence of commodity management. When we are doing the supply chain, we often have a problem: fast and fast is the best concept.

Another point is to be accurate. The question I want to ask is, how many companies in the supply chain can be pparent? Can you know the sales situation of the stores in front of you?

Does it sell well? Which member bought it? Which color is preferred to consumers? This is the first question.

The second question, you need to know about you.

Does the capacity meet your needs? He told you that the capacity is one million units. Can he really deliver the goods in March? I might say sorry to that day, I have 150 thousand pieces to be delivered to you in a few days.

That is to say, in the most basic link, you must first realize the pparency of information flow. It is pparent from the past to the later, from sales to supply chain and the whole process of commodity management. Only in this way can we meet the demand and achieve efficiency.

In the supply chain of urban beauty, we adopt the 433 mode. This mode will place orders for every season of our products through 100% of the raw materials, 40% for the gentleman, 30% for the semi-finished products, 30% for the raw materials, and to push forward the supply chain management in this mode.

When the market reaction is good, I will continue to turn semi-finished products and finished products into products. When the market reaction is not good, we find an important information. When we are doing underwear sales, color is very important to us. Consumers often do not like this style but do not like this color. I have 30% semi finished products without color. When sales management is not good enough to sell, they can be sold through color change. If there is still bad raw material, 30% of the raw materials, many of the products are lace, lace and shoulder straps. Through a little change, it is a new product and can be sold.