The Results Of China'S Apparel Network Awards Show That Garment Enterprises Are Pushing Forward To The Supply Side.
2015 the results of China's apparel network awards were announced.
Judging from the results of this review and the evaluation results, China's apparel industry is actively contributing to the supply side to overcome the challenges posed by changes in the clothing market in recent years.
A total of 307 brands from all over the garment industry participated in the competition.
In addition, the event is also the most important brand for independent designers.
investment value
The brand was selected.
Consumers have voted more than 6 million times.
Judging from the results, it is easy to see that China
Clothing market
Over the past few years, a profound change has taken place.
These changes come first from two international and domestic markets.
Secondly, the price of production factors, such as labor, raw materials and land, is rising in the garment industry, which is also a problem that Chinese garment enterprises must overcome.
Under such circumstances, China's clothing industry must find new products.
countermeasure
。
In the past, the development mode of enterprises that relied on speed and expanded rapidly and relied on expanding market share and occupancy rate was no longer effective.
More and more enterprises realize that attention must be paid back to the product itself.
We must improve the quality of products to enhance the sustainable development of enterprises.
It is understood that China's garment industry is actively formulating its own plan to build 2025 strong countries.
There is reason to believe that Chinese clothing enterprises can continue to create the brilliance they have ever created so long as they do well in their products and continue to maintain and enhance their competitiveness.
This is also the significance of China's clothing enterprises actively from the supply side.
Wang Xiangsheng, an international fashion brand development management expert, believes that the value of brand investment is more than just considering the current market share and sales, development level, innovation ability and sustainable development.
This change has brought a welcome trend.
In the past 2015, more and more enterprises increased investment in product development, and increased the research and development efforts of product innovation.
This includes intelligent production, online and offline integration, rapid response of small batch personal customization.
These are regarded as the core competitiveness of the future enterprises.
And relying on price discount and other ways to expand the competitive mode of enterprise sales will become a history.
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