Fashion Week Needs To Feel Different.

As we all know, the fashion industry is now stretching from the show, order to retail channel and customer channel chain too long, not only exhausts the designer's energy, but also makes many independent designer brand management difficult, and the industry is complaining, so this inherent mode is facing challenges at the moment.

Now, some pioneers who are willing to challenge have begun to try to pform. For example, Thakoon, which we reported before, will adopt the retail mode of "show, look, buy, wear" after accepting the investment of the family of Cao.

Rebecca Minkoff has also become the latest designer to reflect on fashion week. She recently announced that she will release his own spring series before the New York fashion week, and will open 30%-50% seats to consumers on fashion week.

Although this is only a small change, it is also likely to become a rock thrown into the lake.

Just last week, several designers, such as Thomas Tait, Proenza Schouler, announced that they had decided to explore a new future.

At present, the overall operation plan has not yet formed, and the fashion industry has not yet made clear the reason for it, because everything seems to need to be re established.

CFDA is also preparing to meet with IMG, the fashion week's producer, to discuss future possibilities, because people are finding that the fashion show is becoming more and more entertaining, and there may be lots of business opportunities.

But it is not easy to change the tradition.

Although 95% of the respondents agreed to change the existing system, some people remained pessimistic about it.

At present, the views on reform are mainly divided into two schools.

First, the brand can open some small showrooms to the media and buyers, so that they can report and place orders directly and close.

Then a large fashion show will be held for consumers, only to be invited to the public.

The second plan is to keep the big show date unchanged, but it will no longer issue winter clothing in February or Spring Festival in September.

In view of the date and the show season, the Boston consulting company also put forward some views on whether it can change the time to June and January each year, which is more in line with the market environment, because a number of retailers' data indicate that consumers in these two months are the most active.

Another advantage of this is that the date of women's wear is similar to that of men's clothing, so that channels and distribution will be more convenient.

In March, Rebecca Minkoff will make a one to one order in showroom, and invite major retailers and fashion editors to participate.

And encourage them to put new photos on Instagram and other social software.

"Based on their preferences, we will also make some adjustments."

Rebecca said.

"In general, fashion shows are used to show buyers, and the idea of passing brands.

But technology has changed the industry. "

Ken Downing Downing, vice president of Neiman Marcus, said, "consumers now have Instagram and Twitter, and also show off shows.

When they see good clothes, they rarely think of the fashion production cycle.

They saw it and they wanted it.

I often hear similar feedback when I visit the fitting room.

Ken Downing also said that Donna Karan talked about this problem for many years.

Jeremy Scott also has a similar attempt at Moschino. He did a series of capsules in fashion week to ensure that a few clothes could be sold in time.

In addition, Proenza Schouler in New York and Thomas Tait in London have had similar attempts.

Thailand designer Thakoon Panichgul has proposed to turn his brand into "instant display, instant reading, instant buying, instant wear" brand.

This is also the "mixed fashion cycle" discussed by Ken Downing.

He said: "we are the futurists of this industry, of course, we should think in a more modern way, but this industry is afraid of change."

Having said that, generally speaking, the main function of fashion week is to let buyers buy orders for garments in the next season.

If Rebecca Minkoff is planning to present clothing for the season in fashion week, how can we solve the problem of ordering?

Rebecca, partner of Rebecca Minkoff, is also asking: can the new mode change the traditional way of operation in fashion industry? How can retailers accept and cooperate with them?

"Many people raise questions.

Are we going to show them in video or separate orders? Or are we going to walk in the bigger theaters? Are they going to buy them on the spot when the models are finished? "Uri Minkoff, another founder of Rebecca Minkoff, said," but anyway, we can prevent one thing: fast fashion brand plagiarism. "

The design of T show is basically shipped in 30 days to 60 days, and some capsule series are shown.

In the four fashion week of New York, London, Milan and Paris, London Fashion Week has been renowned for its cutting-edge and avant-garde design power.

Despite the lack of the strength of many luxury brands that have been born around the world such as Milan and Paris, even though Burberry has brought back a game for the corrupt countries, it is undeniable that many famous global brands, such as Alexander McQueen, J.W.Alexander and so on, have started their career here.

However, to say that the London Fashion Week can keep "creativity" all year round, it is closely related to the strong support of the British government and the Fashion Association for the new forces.

A few days ago, New Gen, a new non-profit program for new designers, announced eight new designers who entered the fashion incubator. They were: Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marta, Claire, and Claire.

Maybe you still don't feel great about it. So it's time for us to show you the designers who combined "New Gen" and "Topshop incubator" in the past. They are: Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W.Anderson, Jonathan, McQueen and so on.

This list is also gorgeous, isn't it?

This nonprofit support scheme, launched in 1993, can dig out these tens of millions of design graduates to prove that New Gen has a really good view.

At present, these eight designers have released two or three quarter design works, and there are also many fans.

However, in any case, the support of Topshop and New Gen can be obtained. The future of the eight new designers will not be very bright, but at least it will be strong enough.