His Independent Designer Xu Donghao's Design Inspiration.

They say that parents are the best teachers for children. Many of the designers I interviewed have been influenced by their parents, and then they like painting or clothing.

Xu Donghao is also one of them.

Twenty years ago, the beautiful mother Xu was walking on the road. It was a beautiful scenery, which had created Xu Donghao's unique aesthetic ability.

After that, the family opened a clothing store, and Xu Donghao often accompanied his family to the wholesale market to pick up the goods. He became increasingly aware of the boredom and boredom of the market clothes, and inspired his desire to design.

Xu Donghao graduated from the art school of Jiangxi Fashion Institute. During his stay at school, he and several friends founded the studio of "positive and negative creation".

"Starting this studio is actually because I didn't get into the ideal school and felt that I should work harder than others."

Xu Donghao introduced his senior high school life and maintained a tense state of study every day. He got up at six o'clock and left classes at ten o'clock. He did not want this state to be slack after college, and he wanted to find something to do.

"I didn't know anything at that time, but I had one advantage: I dare to do it."

Since then, Xu Donghao has begun to pick up small orders, starting from the simplest printed T-shirt, and gradually building up his own team.

"In retrospect, I am very glad that there are several like-minded friends who are not doing one thing well for their interests."

Xu Donghao was so impressed.

This kind of cooperative relationship which is not mixed with any commercial interests may be an unstable factor in the adults' eyes. But for a young man with the same dream, it is like a spark in the cold night, one day it will become a prairie fire.

Until now, Xu Donghao talked about that time, the tone is still full of yearning.

"At that time, it was really enough to fight. Sometimes, in order to rush to work, I often stayed in the studio all night, tired and wrapped directly in the floor, and the winter in Nanchang was actually very cold, but at that time it seemed that I could not feel it at all.

We also bought a chafing dish stove, sometimes not going out all day, and cooking things in school. "

After graduation, Xu Donghao did not manage the studio again, and handed it to younger student girls for Internet viral marketing.

"This feeling is very strange, as though you have left, but there are also your imprints.

I also hope that they will be able to pass on the spirit that we dare to think and dare to do when we start our business.

"Xu Donghao

The time of brand creation was very short. It was officially launched in mid April. In the first half of the year, it was groping forward. A total of 20 designs were designed.

In the second half of the year, in the second half of the year, we matched the products of the same style, such as accessories, bags and so on. We made a whole image design and packaging, which was more mature in design and more catered to the aesthetic taste of the twenty or thirty year old consumers.

While expanding the category, we have also entered several large domestic and foreign e-commerce channels, and have also developed cooperation with the domestic first-line brands.

Xu Donghao often takes his own brand to participate in several fashion weeks in China. Recently, the Humen fashion week, "Peace Dove" series of products has won a lot of praise, which has also increased his confidence.

"The situation of the garment industry in recent two years is not very good. I am not doing this very well, but the platform gives us a strong tendency to support the designer brand. I will do my best to do well in the brand and products, learn the operation management experience of other e-commerce brands, and promote the promotion of brand by using the Internet big data and viral marketing."

In addition to designing his own clothes, Xu Donghao's other identity is free buyer.

"My advantage is that I have a unique vision and ability to control the industry.

The ability to integrate.

The identity of the buyer can better achieve Xu Donghao's brand planning. "I hope that my brand is not just for clothes, but for shoes, bags, necklaces, even tables, chairs, wardrobes and so on, which match my brand style."

In Xu Donghao's opinion, art has no boundaries.

"If you position yourself as a fashion designer, you will frame yourself to death. I also hope that I am an art player, and that my art can play a lot.

I can apply my design to all aspects of human life and create a concept of "living home".

In style, it will be relatively simple and romantic.

Born in Yichang, Hubei, it was a beautiful place with beautiful mountains and water. This gave him many creative inspirations.

"Many designers will go to the gallery or the trend website for inspiration. I don't need to live at all. The beauty of life and the beauty of nature are enough.

Whenever I feel that my inspiration is drained away, I will go to nature and find many inspirational things. "

So in Xu Donghao's design, the most frequently seen are waves, mountains, flowers, birds, insects, fish...

He moved everything in nature into his own design clothes.

In addition to the growth environment, the late designer Alexander McCune also had great influence on Xu Donghao.

"When I was still in junior high school or high school, I didn't formally contact with the clothing industry. At that time, blog was very popular. I learned from mcblog that McQueen had been following his design since then.

At that time, my mind was always "Wow, the clothes can still be done like this." his design has broken my understanding of the structure of clothing and showed me an infinite imagination.

For Xu Donghao, observing life is a very important thing.

There are many different ways to create creativity. From another perspective, you will find many interesting things.

For example, you can think of yourself as an ant, so what is the world in the ant's eyes? If I am a dinosaur, then are we human beings even smaller? Different perspectives, different directions, the state of objects we see will be very different.