Nike Leads Its Jordan Into The Field Of Football, Which Is Going To Blossom Everywhere.
Recently, Neymar was selected as the final three person list of the 2016 golden ball awards, becoming the most able to shake the position of C Luo and Messi.
And now, the Brazil star will also be the first football star to use Air Jordan football equipment.
After winning a grand slam in the field of basketball shoes, Nike's Jordan began to enter the field of football.
In January 6th this year, it was reported that Jordan brand has invited Brazil star Neymar as brand spokesperson.
The US brand will launch the first Air Jordan football shoes jointly with Neymar.
This cooperation has been included in the important part of Nike football market plan.
It is reported that the new football shoes will be Air Jordan 5 Low as a prototype, and its re design, tentatively scheduled for the fall of the 2016 listing.
As of today, Nike has not disclosed more product details.
It is reported that Neymar will personally participate in the design.
However,
Jordan
If you want to represent Nike, you need a spokesperson to get out of the success of the basketball market.
However, Jordan chose Neymar instead of C Luo and Messi, which is intriguing.
First of all, Neymar is one of Nike's top soccer stars.
As early as 2011, Neymar signed a 11 year long contract with Nike, and then endorsed the annual income of $1 million to become the spokesperson of Nike brand.
Therefore, it is reasonable for Jordan to choose the endorsement star of Nike, the parent company.
Second, in 2015, Neymar scored 41 goals in the year. He succeeded in winning the five title with Barcelona. The team won the Spanish Liga, the Champions League, the King Cup, the European Super Cup and the World Club Cup under his leadership.
Finally, Messi is Nike's rival Adidas.
Spokesman
Jordan naturally will not choose.
But you will surely say why Jordan did not choose C Luo, who is also the spokesman of Nike. That is because C Luo has come to the beginning of his life. Judging from his recent state, he is more volatile than any other person, and Neymar has great potential and strong explosive power after 90 years.
Anyway, Nike wants to enter the football market ambitions. Now it has made a first-hand good card through Jordan.
As for future development, it remains to be seen.
In fact, Nike wants to March.
Football market
It is not the ambition that has just emerged.
As early as June 2014, Jordan launched a new version of the American football shoe with its classic sneakers Air Jordan 6 Retro as its blueprint.
In the same year, in order to fit the atmosphere of the Brazil World Cup, Jordan brand also introduced Brazil series Air Jordan basketball shoes.
At the same time, according to the data of SportScanInfo, the sales volume of Jordan brand in 2014 was about 2 billion 600 million dollars, occupying 58% of the market share of American basketball products.
As a result, this pair of football match color shoes also revealed the ambition of the US basketball brand to enter the core area of football.
- Related reading
- neust fashion | "SHOW ME THE MONEY" X Adidas New Joint Series Of Pictures Released!
- Expert commentary | Fundamentals Remain Bad Polyester Filament Market Will Be Running Weak
- Daily headlines | Stepping Into The New Era Of "Fashion Upgrades", The "Red Gang Tailor" Has Opened Its Colorful Future.
- Daily headlines | "2019 Changan CS75 PLUS" China Chongqing International Fashion Week Opens
- Company news | Step On The "Hot Wheels" Of AI Technology. Xiao Cloth Intelligent Quality Inspection Robot Will Appear In Intertextile Autumn Winter Noodles Accessories Exhibition.
- Company news | Big Mac Adds Engine Of Expansion! Take You To Know The World'S Largest PTA Factory Under Hengyi And Rongsheng.
- Company news | Focus On Down Jacket For 43 Years, Milan Fashion Week Strongest Team Gathered In Bosideng Show.
- neust fashion | Little Sister Came To See, Early Autumn Must Buy Knitted Sweater Recommendation!
- neust fashion | CIFW2019: Liu Wei'S Special Show
- Daily headlines | Countdown For A Week! 2019 China Textile Fair Autumn Textile Exhibition
- LVMH Set Up A Fund Company To Invest And Expand Continuously.
- J.W.Anderson2016 Autumn And Winter Men'S Fashion Show To Enlarge.
- H&M'S Difficult Road Test After Not Renewed With Tom Berdych
- UNIQLO Greater China Growth Engine Failure, Scenario Reversal
- John Lewis Has Made Outstanding Achievements In The Holiday Season.
- UA, The Rising Star, Has Made Breakthroughs And Breakthroughs.
- The Fed Is On The Edge Of Changing The Outlook.
- A Shares Collapsed On Thursday.
- China's Economy Still Has The Ability To Maintain Rapid Growth At Medium And High Speed
- The Impact Of The Electricity Supplier Is Too Strong To Be Laid Off.