The Strategy Of Looking For Advantageous Stores In Clothing Stores

To choose a store, we should first understand the concept of "business circle".

Business circle refers to the coverage of the attraction of customers in certain commercial areas, which is the geographical scope of the customers who maintain certain sales volume.

Due to the influence of consumption habits, market traditions, pportation and other factors, specific market areas often form a specific business circle.

In business circle selection, in order to adapt

Under the guidance of the principle of expanding sales, the vast majority of endpoints choose the location of clothing stores in the downtown areas, the urban arteries and pportation hub of the crowd, the vicinity of the urban residential areas, and the shopping areas in the suburbs, such as traffic arteries, villages and residential areas.

(1) the central business district of the city: This is the most prosperous area in the center of the city, and the main streets throughout the city run through many famous clothing stores and various professional shops.

For clothing industry, it must be in crowded places, which is the best choice.

Second, the commercial street of urban traffic arteries and pportation hub is the commercial street and the stream of people in big cities.

During holidays and commuting hours, the flow of clothes is very popular. The location of clothing stores is chosen to facilitate people to go shopping.

As a clothing franchisee, people who buy clothes are bought in their leisure time and will not buy them when they go to work, so generally speaking, these places are not suitable for opening clothing stores.

(3) commercial streets and fringe businesses in urban residential areas; customers of commercial streets in urban residential areas are mainly nearby residents, and clothing stores in these locations are designed to facilitate the purchase of nearby residents.

The commercial center in the fringe area is usually located near the important railway station, and is small in scale.

For small clothing stores, it is also suitable for urban residential areas, which is conducive to meeting the needs of consumers.

For the general dress, buyers are bought for convenience.

Suburb

In the case of increasingly crowded urban streets, parking difficulties and serious environmental pollution, along with the development of private cars and the adjustment of highway development, residents in some cities move to the suburbs to form suburban residential areas. In order to meet the shopping needs of the suburban residents, many shops are located near the suburbs, forming a suburban shopping center.

People who can live in the suburbs are generally the upper middle class of society.

If it is a general dress, business may not be good.

The most important factor in the success of a clothing store is the choice of storefront, because a specific location determines how much the store can attract the potential customers from a limited distance or in the area, which determines the future.

It reflects the value of the site as a resource.

However, because many residents have private cars, most people want to buy clothing items and go to the downtown business district.

Therefore, the central business district of the city is the best choice.