Analysis Of The Current Situation And Development Trend Of Children'S Format Market In 2015

The survey shows that the total area of children's business in China has reached 9 million 161 thousand square meters, and children's formats have gradually become the "standard" of new shopping centers and shopping malls.

Insiders said that children's format will become an important supporting point in urban complex projects, and its development speed is irresistible.

The implementation of the one-child policy in China for over thirty years has been completely relaxed. At the same time, the fourth baby boom has also arrived. Children's consumption for a long time will be a common concern of children's brands and shopping malls.

"Constantly increasing children's formats, of course, is the effect of one person driving the whole family, attracting family consumption."

Speaking of why it is so important to children's experience projects, Mr. Liu, who is responsible for the planning of a plaza in the city, bluntly pointed out that consideration is still a stimulant to the overall business.

The magic of children's business lies in "one person drives the whole family".

The siphon effect of children's business has led shopping centers to increase the proportion of children's formats and increase the sales of children's stores, and children's formats have become the "Tang Seng meat" in the eyes of businessmen.

"Through children, parents can drive the consumption ability of this generation. Nowadays, the role of" 12 4 "modern family pattern will become more and more obvious in the future consumption. Children's brands can bring more value-added to shopping centers.

Insiders said that children's format will become an important supporting point in urban complex projects, and its development speed is irresistible.

With the increase of the birth rate of the second child, the per capita seasonal consumption power of children's clothing will increase by about 3 times in the future, and the market will be larger than that of adult clothing.

The baby market is showing a huge market prospect. More and more shoe and clothing enterprises are involved in the baby market, and enter the field of children's wear and toys.

The 2012-2015 year children's wear industry report released by the National Bureau of statistics shows that the total output value of children's clothing industry is growing at an annual rate of 25% to 30%.

In 2014, the size of children's clothing market in China exceeded 140 billion yuan mark. The industry expects that this figure will maintain a high growth rate in the next few years.

As a matter of fact, in recent years, the commercial complex of newly opened or planned business has basically reduced the proportion of retail formats to three to 40% as long as it takes the regional life style route. The proportion of catering and leisure entertainment experience formats is more than half, with a high proportion of six or seven.

Among these leisure and entertainment formats, children's formats have become the "proper meaning of the title", such as ice rink, children's playground, children's education and training, etc., and have become standard in many projects.

At present, the main child playing category is a new way for differential competition among commercial projects, but if a crowd of projects is piled up, there will be another kind of homogenization dilemma.

According to the analysis, because the market demand of children's play is relatively stable, there will be no explosive growth, so controlling supply is very important.