What Changes Have Taken Place In The Wholesale Clothing Industry In 2015?

The bell rang at 0:00 on 2016, 2015.

The wholesale industry has gone a long way.

Looking back on the past year, the garment industry has also been turned upside down, twists and turns, but without losing its bright future.

And in the clothing industry derived from the wholesale clothing industry, in 2015 also deducted a lot of wonderful stories.

With the penetration of e-commerce in recent years, clothing wholesale platforms such as pre shop and post factory have sprung up.

At the same time, with the rising rents and the recognition of the terminal stores to the brand, the apparel wholesale market has also changed the overall pattern of the wholesale apparel industry.

Then, what changes have been made in the wholesale clothing industry in 2015? Here, the author summarizes the key words of 2015 of the major wholesale clothing industry, and collate them for reference.

First, the rise of e-commerce platform

In the past year, we have to admit the impact of e-commerce on the apparel industry.

Whether it is clothing retail platform, or clothing wholesale platform, mushroomed as a rapid development.

Take the Polytron Technologies Inc around Zhejiang as an example. Before and after the technology, the clothing wholesale business platform is the carrier of operation.

In a short span of five years, it is highly efficient to integrate production and marketing chain with information technology, so as to promote enterprises to improve their experience management efficiency. With the operation idea of "platform shortening production and marketing chain, business integration and purchase and sale", according to the mode of "online operation + offline service", it is undoubtedly the most direct interpretation of the wholesale clothing platform of the former shop.

In 2014, the fourth years after the development of the former shop, it was awarded the title of high and new technology enterprise, and became the pioneer of garment wholesale industry.

Two, the backlog of stocks

Since 2015, the consumption demand of domestic apparel in the apparel industry is still in the doldrums, and clothing inventory is still high.

The reasons for the formation of clothing inventory are analyzed, including the blind production of garment manufacturers, the default of foreign trade orders and the special factors such as season, popularity and geographical location.

According to relevant reports, since the Internet entered the wholesale clothing industry, the clothing wholesale industry to inventory effect is remarkable, the industry as a whole has established sales inflection point, online channel growth is rapid, 2016 clothing consumption is expected to grow steadily.

The reason for this is that "Internet + clothing wholesale" not only shortens the distance between manufacturers and businesses, but also makes clothing supply and demand information more efficient and effective.

Take the above shop front factory platform as an example, it has built a fast response and efficient fashion wholesale mode of flexible supply chain. It always pays attention to the market dynamics of clothing, and avoids the backlog of inventory under the premise of guaranteeing the wholesale sale rate of garments.

Three, brand investment fever

With the expansion of consumer groups, the improvement of people's consumption consciousness, and the awakening of brand awareness among the major garment manufacturers, garment manufacturers gradually come out of the price mire and create one after another.

Image.

Take the many garment factories that are located in the shop behind the factory as an example.

In order to gather quality businesses and create brand effect, the former shop has held two large-scale brand investment promotion sessions in 2015, such as "T stage show" and "offline negotiation and exchange", so as to guide clothing manufacturers to create and cultivate their own brands and seize the market heights with brands.

After the shop, the factory successfully held the two session.

It will be seen that clothing manufacturers, terminal clothing stores will be enthusiastic response to the investment promotion, as well as the industry's enthusiasm for brand investment promotion. Brand investment promotion will undoubtedly be another fast channel to activate clothing wholesale sales.

The future clothing wholesale industry is even more changeable and still has a long way to go.

In summing up the wholesale clothing industry in 2015, we also hope to find some tracks of clothing wholesale, so that we can have some thoughts and improvements on the coming 2016 and future garment wholesale industry.