Liu Yuanfeng Thinks Fashion Should Be "Grounded" Too.

Beijing

Dean, clothing

Professor.

The book "clothing art design" and "clothing design science" and other books are standard courses for Chinese fashion design institutes.

As Dean of Beijing Institute Of Fashion Technology, Liu Yuanfeng thinks fashion should also be "grounded".

In his opinion,

It does not just stay in an innovative concept and concept level, it should spread through real products to life, and enhance the aesthetic and demand of people's clothing, food and housing.

This also puts forward higher requirements for teachers and students living in ivory tower learning and designing: not only academic but also commercial.

In 2015, Beijing Institute Of Fashion Technology jointly incorporated the best Chinese enterprises and research institutes in the field of fashion to set up the Chinese Fashion Research Institute of Beijing Institute Of Fashion Technology.

Liu Yuanfeng hopes that the Institute can create a new pattern of fashion economy integration through research and practice, and provide data and support for the operation of China's international brands through the study of China and the international consumer market, and also provide guidance for China's fashion brands to enter the world.

In addition, we need to interpret the cipher for the fashion capital of Beijing, and provide support for cultural heritage, fashion and apparel industry, fashion activities and so on.

In addition to the overall control of the Chinese fashion industry and the new generation designers who are graduating from north to serve, Liu Yuanfeng also thinks a lot.

In the past few years, independent designers have been very popular in China, and many of them come from Beijing Institute Of Fashion Technology.

Liu Yuanfeng is very proud. In his view, Chinese independent designers are very representative entrepreneurs. The current social environment and market atmosphere are also conducive to their growth. By virtue of their unique personalities, bold and bold ideas and gradually expanding international vision, some outstanding Chinese independent designers have already grasped the products well and are able to match the European and Korean designers of the same age on the international stage.

However, for many students of design department who are eager to join in the entrepreneurial trend, Liu Yuanfeng also encouraged them to return to the more rational thinking with the encouragement of the "strict teacher". For most of the independent Chinese designers, they still remain at the "design and production" level, and generally lack the brand awareness and the business planning ability of sustainable development. Besides, they do not know much about the industrial resources, and the cost control and product sense are not perfect enough, resulting in slow development or even stagnation.

In this regard, he reminded designers to understand the meaning and mode of "design commercialization" from the source; on the other hand, it also provided guidance and support from education, teaching and industrial support.

Style interpretation

Reporter: what events impressed you in the fashion circle in 2015?

Liu Yuanfeng: Met Gala Metropolitan Museum of fashion academy charity dinner, the theme is "China: mirror and water moon", the Chinese wind has become the focus of the fashion stage.

Interviewer: how do you understand the importance of "business" in today's education?

Liu Yuanfeng: the discipline of northern dress is quite complete, corresponding to the whole industry chain of clothing industry.

School teachers participate in the new product development of enterprises, and the internship and graduation design of students are carried out according to the actual needs of enterprises.

The northern clothing innovation park is also the best practice for the integration of the "industry, research and research providers". In the process of cooperation, the teaching ability and the practice level of the students have been improved. The garment enterprises have made progress in many aspects and promoted the upgrading of the garment industry.

Reporter: how do you understand the phrase "fashion starts with a small crowd and finally comes to the public"?

Liu Yuanfeng: "minority" refers to some fashion scholars, fashion people, etc., they are more sensitive to fashion, but fashion must be spread through channels, through the media, all aspects of life, to convey to all levels of life, and ultimately implemented and reflected in the lives of ordinary people.