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    An Overview Of Sports Brand And Luxury Goods Last Year

    2016/1/8 15:16:00 48

    FashionLuxurySports Brand

    Recently, WWD and LADYMAX both counted last year.

    fashion

    The company's market value ranking.

    The ranking of the two media is based on Standard & Poor's data, and WWD pays more attention.

    Luxury goods

    The company's performance, while LADYMAX's ranking focuses on the top 100 fashion companies, including sports, light luxury and fast fashion.

    We also sum up a LIST from the two market capitalization data.

    Generally speaking, 2015 is fast fashion.

    Sports brand

    And cosmetics companies are the winners, and investors are more optimistic about their stock prices.

    Luxury goods companies, especially some light luxury brands, are in the cold winter.

    Another interesting point is that, as you know, department stores are having a bad time, and the stock prices of traditional large department stores from the United States and the United Kingdom have fallen very ugly.

     

    1. fast fashion is the winner this year. Zara's parent company beat LVMH into the top five, and H&M's market value is also ranked eighth.

    Obviously, fast fashion is the winner this year.

    Zara's parent company Inditex group has a market capitalization of US $107 billion 920 million, and its market value increased by more than 30% last year, exceeding that of LVMH, the world's largest luxury group.

    In fact, as early as last year, 8 months and 109 billion months, Inditex was more than LVMH, and its founder, Amancio Ortega, surpassed Buffett by 730 billion dollars and became the second largest in the world.

    In addition, in fast fashion companies, only Inditex's market value is H&M, which has 52 billion 467 million US dollars.

    GAP ranked thirty-first, with a market value of 99.3 billion billion dollars.

    2. luxury brand life is bad, LVMH is still the boss, the three giants remain unchanged.

    Last year, luxury brands sang for a year, and they were "worthy of the name".

    From last year's stock price ups and downs, only the LVMH shares rose, and the stock prices of the other companies fell sharply.

    Last year, LVMH's share price rose 10.74%, Richemont fell 18.85%, Hermes only increased 4.04%, Kai Yun group only increased 0.13%, Tiffany fell 27.69%, Ralph Laurent fell 39.12%, Prada fell 45.23%, Burberry fell by 25.95%, PVH group fell 41.70%, HOGO HOGO fell 24.90%.

    However, the ranking of the three giants in the luxury goods industry has changed little. LVMH is still the boss, with a market capitalization of 80 billion 440 million dollars; second is the Richemont group, its market value is 378.49 billion, and third is Hermes, with a market capitalization of 35 billion 924 million dollars.

      

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    3. last year, investors were not optimistic about light luxury brands, and stocks were falling.

    The days of light luxury brands are also bad.

    Last year, two representative brands, Coach and Michael Kors, fell.

    Fortunately, however, Coach has saved some of his face by "using himself to become a lifestyle brand", and shares fell 12.18% last year.

    The results of Michael Kors were very ugly, and the stock fell by 46.43% yuan, that is to say, the market value shrank by almost 50%, only 7 billion 370 million dollars.

    4. sports brands are favored by investors. Nike has the best performance and its market value has increased by US $34 billion.

    Probably young people are now wearing casual sportswear, sports brand performance is very good, investors are also very optimistic about these companies.

    Last year, three of the most representative sports brands were rising.

    Nike shares rose by 31.54%, with a market capitalization of $106 billion 520 million, Adidas gained 59.37%, market capitalization of $20 billion 550 million, under Armour rose 20.51%, and its market value was $18 billion 840 million.

     

    5. the stock of cosmetics is on the rise (according to the market value, it can be calculated who has the most market value).

    Cosmetics companies are basically performing well. Although the cosmetics industry has produced a lot of fresh niche brands, Korean cosmetics have been dominant last year, but several traditional cosmetics companies have been favored by investors.

    L'OREAL shares rose 13.03%, Estee Lauder rose 16.50% and Coty rose 25.45%.

    In addition, Japanese cosmetic brands also performed well.

    Shiseido group's shares rose 49.39%, and Kose rose 138.53%.

    6., it seems that last year was the cold winter of traditional department stores.

    It is said that because of the electricity supplier, last year, the traditional department stores went through the cold winter.

    Look at these famous department stores in America and England.

    Target shares fell 3.61%, Messi's shares fell 46.75%, Martha's Department fell 5.04%, Nordstrom fell 36.44%.

    7. China's Li Feng Group, Anta and YOUNGOR all rank the top 50.

    It is worth mentioning that China's Li Feng Group, Anta and YOUNGOR are among the top 50.

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    What Should We Do In The Face Of This Year'S Competition?

    In the face of this year's competition, how should we do? First, adjust our mindset, set up a sense of competition two, return to price, return to integrity three, pay more attention to service and image four, make use of Internet, social networking tools five, plan six suitable theme of marketing activities for stores, divide reasonably, participate in seven, and make stock according to market characteristics.

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