What Should We Do In The Face Of This Year'S Competition?

After 11 times and two times 12, by the end of the year, the entity store is a bit of a hope. But the tragedy is that Ali is going to do the festival again.

Has this upset your original spring festival marketing plan?

In this pformation period of the retail industry, the days of ease have long been history.

Only by facing changes and acting according to circumstances can we not be pushed down.

What should we do in the face of this year's competition?

First, adjust our mentality and set up a sense of competition.

If you don't do it, others will do it. Ali's annual festival will be separated from you, and it will pose a threat to you from three aspects, such as price, category and service.

So, this year, you should plan better, invest more, make enough spring festival marketing budgets, do not regard the reasonable and reasonable investment as a waste of money, give autonomy to the planning department and the commodity department, encourage them to compete in the Spring Festival Promotion, and do not blindly expect the natural sale of the festival.

Two, return to price and return to integrity.

The Spring Festival of 2016 is doomed to be the year when the retail industry starts the fierce competition of the Spring Festival. Therefore, we should not only promote sales, but also do activities marketing and price promotion.

When the electricity supplier comes, customers are no longer good.

Shops will increase their prices and raise their prices arbitrarily at the end of the year.

Everyone shouting "return to the essence of retailing". Let's start with the return of prices and the return of integrity.

Three. Pay more attention to service and image

In the past, there were many shops. When they were busy during the Spring Festival, they only paid for making money. Health, service, commodity quality and price control were all relaxed. Even because of excessive traffic, they not only neglect customers, but also repeatedly clash with customers.

This is very inappropriate.

Shops should take advantage of the longest duration of the peak flow of Spring Festival crowds, do well in service, pay attention to quality, and spread good image outside, and gradually form their own positive and sunny shops and brand image.

Four. Use the Internet and social tools.

Stores or shopping malls should learn from the practice of electric providers, and continue to launch explosions.

In order to attract customers' interest to the store, a special price and low price combination is introduced. Besides, online tools such as the WeChat public platform and other media and social circles are highlighted, designed to promote online interaction and store activities through thematic activities, so as to enhance the effect of passenger collection and drainage.

We should also guide them to take an active part in it and intensify their close interaction with them.

Five. Plan the theme of marketing activities suitable for stores.

Stores should design and plan a series of activities marketing, commodity promotion and price competition according to their own business environment, objective conditions, customers' interests, regional culture and their abilities, so as to stimulate passenger flow.

At the same time, in the planning and design of activities, we should avoid being parrot and copy, and consciously integrate ourselves.

Or shop characteristics, must not "pretend to force" affectation.

Six, a reasonable division of labor, full participation.

The spring festival marketing is a matter of enterprises and stores, not a particular department.

Stores should realize departmental linkage, rational division of labor and full participation.

According to many years of experience in the industry, the planning department should work together under the unified coordination of the commodity department or the purchasing department.

The commodity purchasing department should take into account the purchase and reserve of promotional commodities, price control, promotional displays and manufacturers' linkage, so as to control the whole change of the promotion period of the Spring Festival and wait for the opportunity to adjust.

Seven, make good stock according to market characteristics.

During the Spring Festival Promotion, stocking is difficult.

Less, the impact of sales is small, customers are ambiguous, too much, and backlog, the boss is not happy.

According to the characteristics of the market, the sale of shoes and clothing should meet the needs of pre holiday sales. For example, some consumers in the surrounding counties of the county-level cities often have to add winter clothes to their families, especially children, during the Spring Festival. Therefore, the procurement of shoes and clothing should accurately grasp the sales potential and stock status of the existing commodities on the premise of sufficient winter money, advance early and make adjustments, appropriately enter the season changing status, start the winter money clearing in one hand, launch the spring stock market in one hand, and launch the spring stock listing in a single hand, and grasp the structure of the seasonal products.