2015 Electricity Supplier Summary: What Aspects Should You Focus On?

Today, technology is developing so rapidly that the arrival of the electricity supplier era has made it impossible for many traditional industries.

Many consumers are looking for goods and interacting with brands on the electronic business platform, and the way of buying has changed.

With Twitter and Facebook, small businesses do not have to rely solely on SEO to compete with big enterprises.

Recently, the 2015 electricity supplier summary report was released, which surveyed 12 000 e-commerce providers, with an order volume of 65 million and a paction volume of 2 billion US dollars.

The electricity providers involved in the survey vary in scale, with start-ups and millions of businesses.

The survey data is designed to help e-commerce enterprises adjust their strategies based on relevant results.

The following are the specific findings:

Small businesses can interact with consumers through social media channels.

However, direct access traffic, search traffic and recommended traffic are still higher than social media traffic, accounting for 40%, 34% and 10% respectively.

However, the quality of social media traffic is very high.

Visitors who visit the e-business website through Instagram spend the longest time on average, which is higher than the time to visit websites through mail, direct access, recommendation and other channels.

Mobile terminal VS non mobile terminal: which area should you pay attention to?

Although non mobile terminal traffic is still higher than mobile terminals, the latter is developing.

Mobile terminal traffic accounts for 38%, so it is necessary to optimize the content of mobile terminals for the electricity providers, and to conduct marketing for mobile terminal consumers.

The traffic sources of different websites are also very different.

For example, the traffic of LinkedIn website 95% comes from non mobile terminal devices, and on the contrary, Instagram has 97% traffic from the mobile terminal.

The relative source distribution of mail is relatively uniform, of which 47% comes from the mobile terminal, which indicates the need to optimize the content of the mobile terminal's mail.

You may have heard that the cost of maintaining existing customers is higher than that of developing new customers, but when it comes to specific shopping expenses, how much value can customer loyalty bring?

The data report shows that retaining customers is worth enterprise's time, because repeat customers bring high value.

It is understood that in 2014, consumer spending amounted to $1 billion 70 million, of which customers were spending $356 million on shoppers, accounting for 33.3% of the total.

On average, only 15% of consumers are repeat customers, and their expenditure accounts for 1/3 of the total.

Repeat customers spend 2.92 times as much as one-time consumers. They spend an average of 41 days shopping.

Comment and rating: how do they affect the electricity supplier?

Reviews can improve conversion rates.

After sharing comments with LinkedIn, Twitter and Facebook, the conversion rates of these channels are higher than 2% of the industry standards.

The conversion rate of Twitter is as high as 6%.

How does the rating affect the future performance of consumers? This report surveys about 1000000 evaluations of 6623 products, and finds that higher grade rating will lead to more sales.

Data show that more products are purchased and more are evaluated.

Although the results are very pleasant, we should also note the decline in the table.

The number of evaluations has an important impact on people's purchase decisions.

And in the 65 million paction, 75% of the ratings are five stars.

We can draw a conclusion from the data that enterprises need not worry about negative evaluation, but more importantly, let consumers see more evaluation than five-star evaluation.

Negative evaluation can still bring some good results.

The final conclusion is that mobile devices and social media are changing.

The evaluation does affect consumers' purchase.

Enterprises can make use of these data to adjust relevant strategies.