The Era Of Profiteering In Clothing Industry Is Finally Terminated.

The competition of clothing brand has entered the era of global competition, rather than the competition between Internet brands, or traditional brands and traditional brands.

I think it's a good thing that international brands are stationed in different platforms, which not only bring quality customers to online brand marketing, but also promote self perfection of the platform and speed up the good circulation of the whole commodity flow and user flow.

Consumers of different ages

The style is more homogeneity and can no longer distinguish customers from traditional age.

For example, buying a product price preference is a way of dividing the consumer group.

The concentration of sex and age has diversified distribution of consumer groups, which means the diversified demand of consumption, and the acceleration of price performance of products.

In 1947, China implemented land reform, fighting landlords and sub fields.

Why do farmers support the landlords and redistribute the fields? Or unreasonable distribution, or too little grain.

Now that we did not kill the landlords and destroy the fields, the old side advocated that we should rebuild the rules of the game, relocate the cooperative relationship, redistribute rationally, break the huge profits, and benefit the consumers.

In the new era, commercial retailing is not a "landlords" but a "Chinese business partner" in the new era, opening up new formats, leading creativity and high quality consumption concepts.

Taobao red,

Brands and other innovations show that post-90s consumers pay more attention to the imitation of celebrities, dressing their attention to the interpretation of stories and culture.

In the future, consumers will pay more and more attention to cost-effective products.

Domestic consumers' enthusiasm for luxury goods will gradually diminish.

Next year or the next few years, the high rate brand will be strongly influenced by the brand of online cost-effective, and will gradually turn into a reasonable cost-effective product. The industry will really return to the essence of retailing.

We are confident that Internet brands such as Ingman will have a strong impact this year on profiteering commodities and will continue to maintain steady growth and profitability.

In order to really sell a piece of clothing, there is a lot of work behind it. In addition to the design, fabric selection, consumer research, and version of the try, a new version will be issued to new customers, so that customers can try it on. After trying out, the customer reflects the product is not good, the version is uncomfortable, the packaging experience is not good, the price is reasonable, and whether it exceeds expectations.

It's not a simple test, but a lot of research.