Luxury: Popular Pformation Of Channels

With the rapid development of Oteri J's format, many consumers can have more opportunities to contact and even buy luxury goods at a lower price. The popularity of channels has further accelerated the popularization of luxury brands. This has accelerated the pformation of luxury brands, such as LV, Gucci and other luxury goods, upgrading and upgrading of stores, comprehensively advancing towards high-end lifestyle, increasing the proportion of high-end custom business, and some light luxury brands are becoming more and more popular with people. Not only are prices constantly dropping, but also frequent customers of orters, or even discounting normalization, making the boundaries of luxury, light luxury and high-end fashion more and more blurred, and the popularization of channels is changing the direction of the development of luxury goods.

The pformation and upgrading of traditional stores has just started in 2015, and the frequency and scale of the future will accelerate.

In the first half of 2015, there were 9 newly opened outlets, and 22 outlets opened in the second half.

Every time a new business opens, the investment department always tries its best to introduce Max Mara, Coach, Michael Kors and other big brands.

Jones Lang LaSalle, director of Xi'an regional strategic consultancy group and director of regional retail in China, told reporters that in recent years, the explosive growth of outlets and the growth of sales of luxury goods in outlets were mainly due to the upward trend of middle class consumption power in China, and the attraction of Oteri J's format to consumers was to provide a better opportunity to discount luxuries. "But this opportunity has no significance for real high net worth people, because they are often not bad money, and are looking for fast and new products or limited products.

Sales are usually off season or basic. "

He said that this meant most of Oteri J.

It is targeted at luxury users, namely, urban white-collar workers and middle class.

Take Beijing as an example, in June 2015, Badaling outlets opened.

An industry insider told reporters that for the youngest otter, half a year ago, the flow of people, passengers and bags were good.

Today, Beijing has Changyang Ole, Seth Ole, spryslet and the newly opened Badaling Ole, plus the Yansha Ole in the eastern Fourth Ring Road. Only Ole has 5 formats, each Ole has a certain amount of luxury brands stationed.

In addition to Yansha Ole, the subsequent opening of the orlies, from the center of Beijing drive nearly an hour's journey, highway tolls in the range of 10~15 yuan.

The consumers of these outlets in the suburbs have certain consumption desires and needs. When driving to calculate the oil consumption, toll and time cost, most consumers' mentality is to lose something without buying something.

This is the reason for the rapid growth of outlets sales, and the outlets are a discount format. Most products are sold without replacement, and consumers will not be able to run around again because of their small dissatisfaction, so sales of outlets are much more significant than service.