The Store Still Has Great Vitality.

In Europe, the pition from traditional trade to cross-border electricity providers is a matter of course.

Many years of business experience in Europe have built up mature supply chain, sales channel and network for Wen Shang. At present, the European economy is going downhill, and the consumer market has shrunk. But on the contrary, China's demand for imported goods is increasing, which provides opportunities for pformation.

"Wen Shang's understanding of the relationship between supply and demand at home and abroad and the mastery of supply and supply chain are great advantages."

Zhang Yili believes that these are not the domestic electricity supplier platform, and Wenshang whether it is self built platform, or docking domestic platform, can become a bridge connecting the domestic and foreign, is also the key to the success of cross-border electric business.

Unlike several early experience of "crossing the border" in France, as early as April this year, it has become the first pilot enterprise of China (Hangzhou) cross border e-commerce comprehensive pilot area. Shen Ping, founder of our home and offshore outsourcing, has embarked on its own new direction in cross-border electric business.

"It is said that there is an electric business entity shop will not be able to continue, but in fact the Internet giants are returning to be entities, and Ali is investing in Yintai and Suning, and Shun Feng has been under the layout of the Shun Feng family."

Shen Ping, who has been in the supermarket for 12 years in Italy, thinks that Muji, UNIQLO and even famous brand products. The expansion speed of these fast moving products stores shows that the shops under the line still have strong vitality, and the key is to find the right business mode.

He said that various types of cross border bonded supermarkets have been opened now, but the symbolism is greater than the actual significance.

It is impossible to achieve the desired result. "If a physical store sells more than 80% of its goods, it will be meaningless."

And at the end of 2015, Shen Ping launched a cross-border shopping platform, "our home and sea outsourcing", opened third flagship stores in Shanghai, offering a series of services such as sales, experience and after-sale services.

"In fact, imported goods should be kept at a low price. After all, we are grassroots entrepreneurs. The way to burn money is to dig their own holes."

Shen Ping told reporters online.

Consumption has certain restrictions with the swing of national policies. The risk of failure is too great to build online platforms.

The simultaneous development of online and offline is a way for Shen Ping to re find himself after half a year's cross border trial. "I hope that offline shop can not only provide customers with online drainage, but also make them more comfortable.

Willing to shop for shopping. "

Shen Ping said that the online and offline industries are interdependent and facilitating, and the market of cross border electricity providers is very large. As long as it is proved that the mode of offline experience shop is feasible, with the help of the warm business strength across the country, large-scale replication is not a problem.

"If not in Europe and China, I think the domestic cross-border e-commerce platform is not easy to succeed."

Liu Yuan, founder of Jingdong F2C e-solution, general manager of France's investment promotion, told reporters that in France, the investment promotion club was originally targeted at local businesses in France. However, during the contact process, it was found that many domestic and foreign businesses often had difficulties in negotiating because of their national conditions and cultural differences.

"No matter in France or in other European countries, local Chinese businessmen know the most about culture and market, and at the same time know the needs of Chinese people.

Liu Yuan said, including Ali, Jingdong and other large domestic e-commerce platform, if you want to break through in the cross-border field, find local temperature business cooperation will be more handy, and will not be divorced from the local business culture and good products.