The Rise Of Cross-Border Electricity Providers Has Made Chinese Consumers More Powerful.

Xiao Hu, 25, is a white-collar worker in Wuhan, Hubei.

She saved half of her monthly salary by saving and frugal, and finally made her first Japanese tour in September 2015.

Xiao Hu spent a week in Tokyo, Shizuoka and Kyoto in Japan.

In Japan's drugstore, department store and Gotemba outlets, she bought a lot of skin care products and clothes.

"Things are good and cheap, not fake." Xiao Hu spent 200 thousand yen (about 1 Wan Duoyuan) in Japan, equivalent to 2.5 times her monthly salary.

According to the statistics of Japan's tourism department, the consumption of tourists from mainland China to Japan in 2015 1-9 times is 2.6 times that of the same period last year, which is as high as 1 trillion and 100 billion yen.

In mainland China, the average amount of shopping per person is 140 thousand yen, while that in Taiwan and Thailand is only 50 thousand yen, while the number of tourists in Korea and the United States is less than 30 thousand yen.

The purchasing power of tourists from mainland China is particularly prominent.

Unlike ordinary foreign trade, most of them are carried out in the form of "personal import".

Its characteristics are that it can greatly exempt customs and customs formalities, save time and cost.

Although the current attitude of the Chinese authorities is acquiescence, it has been pointed out that business activities under the name of "personal import" belong to the "gray area of law".

For the Chinese government, control

It's not easy.

Although tariff reduction can easily buy overseas goods at home, it will cause a blow to Chinese enterprises.

For overseas enterprises, labor costs in China are also rising, and the advantage of local production will be further weakened.

Cross border electricity supplier "Polish honey" is just fancy.

The demand for "burst buying".

The legend of "pineapple" in China is a curse that moves through time and space.

The slogan of "selling local stores only" has made the local products as "instant moving" to Chinese consumers.

According to Mizuno Hiroshiya, co-founder, health products and other popular commodities have been "in short supply".

The "cross-border electricity supplier", an international online shopping service, has been increasing rapidly in China recently.

From the "global purchase" of large enterprises such as Alibaba to personal purchasing, overseas goods are being brought to China through numerous channels.

Chinese incomes are rising.

In 2014, the average annual income of Beijing residents was 103 thousand yuan, almost doubled in 5 years.

Coupled with the real estate income and some "gray income" generated by the unit allocation in the past, the expansion rate of Chinese consumer wallets exceeds the increase in the wage of the Ming Dynasty.

The rise of cross-border electricity providers has made Chinese consumers more likely to buy overseas products.

Cross border electricity supplier "Shun Feng Hai Tao" CEO Ren Xiao Yu analysis, said that about 40 million of China's consumers are not satisfied with domestic goods, prefer to personally buy overseas goods, this consumer group will further increase in the future.