Classifying Marketing Of Customers Makes Efficiency Very High.

The sales staff receive every customer is completely different. If the customer is divided into classes before serving customers, then targeted services can greatly improve the turnover rate.

We can distinguish different types of customers from the following three dimensions, and then communicate and serve separately.

1. Customers who do not have in-depth knowledge of products

Such customers are highly dependent and unfamiliar with goods.

The way to deal with them is to answer their questions carefully, just like friends, and consider them from their perspective, and recommend them to them.

The important thing is to tell him the reason why you recommend this product. The more meticulous your explanation, the more he will trust you.

2, customers who know little about commodity knowledge

Such customers know a little about commodities, so they are more subjective, impulsive and less likely to trust.

Coping strategies: the most important thing is to control emotions, respond with reason, patience and patience, avoiding the phenomenon of arguing with customers.

Express your rich professional knowledge to them in a calm and humble way, so that they can consciously discover their own shortcomings and increase their trust in you.

3. Professional customers who know a lot about products.

Such customers are knowledge-based and confident, and often ask questions.

The way to deal with it is to show your appreciation of his professional knowledge and express the praise that "it is hard to meet a knowledgeable person".

With his friend's tone and his advice, give him a recommendation from an expert, tell him, "this is the best, you can see it at once," and let him feel that he is really regarded as an expert friend, and you respect him very much, so that he feels that your recommendation to him is definitely the most heartfelt and the best.

Differentiate according to commodity requirements

1, relying on commodities.

They are old customers, bought similar products, have a clear understanding of the quality of goods, and they must be relied on to re purchase, so there is no big obstacle, according to the normal service process.

2, suspicious customers

Some customers are not sure, but they also have doubts.

Answer: for such customers, be patient to explain them clearly, so that they have a comprehensive understanding of the goods.

3. Very picky customers.

Such customers may ask repeatedly: are there any defects? What are the problems? How can I find you?

Coping method: in addition to answering the questions in a realistic way and introducing commodities, it is best to let him have a personal experience of goods and let him feel the advantages of commodities.

1, some customers are very generous.

This kind of customer is very friendly, and you won't bargain with you when you see that you don't bargain.

The way to deal with it is to express your gratitude, for example, by telling him voluntarily, what other preferential measures, what kind of small gifts you will give and so on.

In this way, customers will feel better and better.

2, some customers will try.

Such customers will try to ask whether they can make a counter-offer.

The way to deal with this problem is to treat a customer like this, not only by telling him not to make a counter-offer, but also telling them in a gentle manner that the price is good value for money, and thank him for his understanding and cooperation.

3, some customers like to bargain.

This kind of customers are not happy about bargaining, but feel unhappy when they are not bargaining.

Coping methods: in addition to firmly reaffirming the principle of no bargaining, we should also reject their requests in a reasonable and orderly way, and not be shaken by all kinds of threats and prayers.

At the same time, introduce the advantages of commodities, and recommend him to look at other cheaper products. Welcome to buy products after considering maturity.