Going To Stock And Ending, Mergers And Acquisitions Will Continue

In 2015 1-9, the total retail sales of consumer goods grew by 10.4% year-on-year, down 1.5 percentage points from last year.

Terminal consumption is wandering at the bottom without obvious warming trend.

Since 2015, though

Consumption has basically continued the weakness in 2014, but the growth rate has stabilized and steadily increased in a few months.

The 1-9 month year-on-year growth rate was 10.2%, which is similar to that of the same period last year. Although clothing consumption has not recovered, there have been signs of recovery in the subdivision area.

According to the Research Report of Shen Wan Hongyuan, the adjustment order of sub sectors is generally sports shoes, casual wear, home textiles, men's shoes, men's wear, men's wear and women's clothing.

At present, the sub industry turns to the men's clothing industry. It is expected that the men's wear industry will have a stronger performance in the bottom line in 2016. The women's underwear and baby industry are still at a relatively fast growth stage, and high-end men's and women's clothing is at a low level and needs to be revived.

There are two major trends in the development of industry companies.

First is channel integration, the channel is more flat, and the supply chain efficiency is improved.

Take Anta, Semir and other companies as an example, take the initiative to reduce the level of agents, grasp the operation of terminal data and channels, reduce the rate of increase in price, enhance the performance price ratio of products, and finally achieve the goal of expanding terminal sales.

Secondly, it is platform based, pforming from heavy assets to light assets, becoming a resource integrator rather than a producer, becoming a large platform connecting suppliers and distributors, and improving the utilization rate of resources, such as Hai Lan's home, Xinmin technology and so on.

Sports industry will be one of the main directions of industry pformation.

along with

By introducing more market-oriented means, it is estimated that by 2025, the total scale of sports industry will exceed 5 trillion yuan, and the sports industry will usher in gold for ten years.

At present, the production and sales of sporting goods, clothing, shoes and hats are slowing down. The sports service industry with high added value and high profit rate (upstream sports resources and medium stream media) has been in a state of depression for a long time.

Traditional sports clothing enterprises need to find a breakthrough and integrate the upstream resources into the industrial chain, which will be the trend of future development.

There are already many companies in the listed companies, such as the birds, etc.

The fundamentals of children's wear industry are obviously better than those of other sub sectors.

With the full liberalization of the baby boom and the second child policy and the growth of the total disposable income of the residents, the consumption intention of children's clothing is gradually increasing.

According to the "2012-2015 children's wear industry report" released by the National Bureau of statistics, the total output value of children's clothing industry increased by 25% to 30% annually. It is estimated that the market volume of infant clothing and cotton products and daily necessities will reach 227 billion 980 million yuan this year, 2017.

The scale of the industry will exceed 300 billion yuan.

And with the further improvement of industry concentration, small and medium-sized enterprises will gradually be eliminated, resources will be gathered to leading enterprises and the core competitiveness will be promoted.

Facing the considerable market prospect, clothing brand enterprises are accelerating the layout of children's clothing industry. Most of the leading brands in the existing industry are in the benign development stage driven by extension expansion + endogenous growth.

With the increasing emphasis on the safety, comfort, fashion and compatibility of children's clothing, the industry share is gradually concentrated on the leading brand companies.

The "she economy" around the huge consumption market of women is another hot spot of pformation.

According to statistics, the number of female consumer groups in China has reached 480 million, and this group of consumers has more income and more opportunities.

"Her economy" related consumer industries involve a wide range, and the market capacity is at least 5 trillion yuan, which is expected to become a draught for the continuous growth of the consumer industry in the future.

As the main force of the consumer market, the female group shows higher consumption expenditure elasticity and purchase enthusiasm in the rising stage of disposable income and social status.

In terms of industry, the growth and investment opportunities of clothing, underwear, cosmetics, medical beauty, tourism, jewelry and other markets in women's optional consumer goods are higher than that of essential consumer goods, and will become one of the main growth drivers of the optional consumer industry.

In addition, the rapid development of the Internet has also spawned the business model of "her economy".

For example, all kinds of vertical electric providers and social business providers based on women, and many of the booming O2O companies.

These marks have some potential relevance to textile and garment stocks.

In terms of listed companies, the group has carried out many overseas mergers and acquisitions around the fashion ecological circle, which mainly involves cosmetics and other industries, and has shown positive performance in improving market value.

From the perspective of pformation, the main idea of pformation is to build an ecological circle around the main industry and extend the industrial chain.

In the first two kinds of capital operation, it is still a common way to set a more determined target for growth.