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    The Rudder Of Wanda May Be Another Way Out.

    2016/1/14 11:31:00 73

    WandaPerformance TargetBrand Strategy

    Commercial real estate "go heavy" is just the first step of Wanda's "de real estate". The ultimate goal of Wanda is to build a business consumer service enterprise.

    Based on this positioning, Wanda's business revenue and

    Net profit

    The source will no longer be "sell the house" but instead turn to rent, culture, cinema, and financial income. The revenue of these sectors has increased substantially in 2015, making up for the slowdown in real estate sales revenue.

    In addition to the substantial increase in rental income, Wanda culture group's revenue reached 51 billion 280 million yuan in 2015, up 45.7% over the same period last year.

    The expansion of its Wanda cinema is also quite impressive.

    Data show that Wanda cinema 2015 revenue of 8 billion yuan, an increase of 49.9% over the same period, of which box office 6 billion 300 million yuan, an increase of 49.6% over the same period; online box office revenue exceeded 4 billion yuan, an increase of more than 240% over the same period.

    The brighter data come from Wanda financial group.

    The financial company, which was founded for half a year, earned 20 billion 890 million yuan and completed 697% of its annual plan.

    Prior to Wanda revealed that it will complete a number of banks, securities, insurance companies mergers and acquisitions.

    At present, Wanda holds 11.55% of Centennial life insurance, becoming the largest single shareholder of the latter.

    With the increasing proportion of the revenues of these businesses, they will gradually replace the proportion of real estate sales in the whole group, and the pformation of Wanda will succeed.

    "By 2016, Wanda service industry will surpass real estate for the first time.

    Strictly speaking, Wanda will no longer be a real estate company next year.

    At last year's internal meeting of Wanda, half a year ago,

    Wang Jianlin

    Express.

    At the same time, Wanda set the goal of "service industry revenue and net profit to account for more than 65%" ahead of schedule in 2018.

    To this end, Wanda carried out a number of mergers and acquisitions around the world to achieve its goals.

    Take Wanda cinema as an example, Wanda cinema has launched many mergers and acquisitions at home and abroad in recent years, including the second major American cinema AMC and the second largest Australian line Hoyts.

    Wanda cut the layout of sports from mergers and acquisitions last year.

    At the beginning of the year, Wanda bought 20% of the football club Madrid sports team at 45 million euros; in February, it took the lead in the merger and acquisition of 100% of the world famous sports media production and Broadcasting Company Ying Fang sports media group; followed by the acquisition of WTC.

    Wang Jianlin believes that China's sports industry is still in the "infancy". With the rapid development of the economy, the sports industry will also have a leaping development.

    He also hopes to make tourism and other related industries bigger through sports industry.

    Insiders from Wanda said.

    Wanda

    Three new industrial plans will be proposed this year.

    The industry is expected to be cultural tourism, financial industry, e-commerce 3 industries.

    According to Wang Jianlin's vision, by 2020, Wanda's assets will exceed US $200 billion, and its market value will exceed US $200 billion, with revenues of more than US $100 billion and net profit of more than US $10 billion.

    At that time, Wanda will probably become the first company with a market value of over trillions of real estate genes.

    In fact, as Wanda culture's many years of layout projects, Wanda cultural tourism city has 10 projects in China, of which 3 have been opened, namely, Changbai Mountain resort, Wuhan central culture area and Xishuangbanna resort area.

    Wang Jianlin has ambitious ambitions for the tourism industry. He has publicly stated that Wanda will become the largest tourist company in the world in 2020.

    In addition, Wanda for the financial sector layout is very clear, that is, to create Internet + financial mode.

    In December 2014, Wanda acquired a 68.7% stake in fast money for $315 million, and obtained its own independent payment system. In May of last year, Wanda Finance + fast money started the C terminal layout, launched the first Internet financial "baby" financial product "quick profit". In June, it launched a commercial real estate crowd raising and Internet financial product "steady 1" with fast money, which made Wanda's financial income soar 697%.


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