Textile And Garment Industry: 2015 May Not Be The Best Era.

For some brands, 2015 may not be the best era.

Bosideng, 2015

And net profit is low.

According to the annual report as of March 31, 2015, Bosideng's revenue in the last fiscal year was 6 billion 293 million yuan, down 23 .61% compared with the same period last year, and net profit dropped 81.01% to 132 million yuan.

Meanwhile, the number of retail outlets dropped by up to 5053 year-on-year.

As of September 31, 2015, the 2016 financial year report showed that net profit decreased by 48.29% compared to the same period, nor optimistic.

As an old down garment enterprise, the king of category of feather and down has not gone smoothly in the process of pformation.

Bosideng has introduced professional managers such as Cheng Weixiong, Daphne vice president, Daphne executive Liang Xuhui, but professional managers are not suited to Bosideng's family management.

It is difficult to merge the Changshu school and the foreign forces in Bosideng.

There are also media reports that Bosideng's meeting usually begins with the respected General Gao and the respected general Mei, and has made great achievements under his leadership. Finally, he made sure that he had completed the task this year, and shouted high general confidence and Mei Zong's reassurance and so on.

At the end of 2015, Bosideng and South Korean enterprises jointly launched the domestic uniforms market.

Another horn of pformation.

For Bosideng, before pformation, it may be necessary to select managers who can control Bosideng team.

Also in pition anxiety, as well as BELLE, Lining and other well-known enterprises.

Once a company is in a leading position in a subdivision field, it is bound to find new breakthroughs to pierce the inherent ceiling.

The process of breaking the ceiling itself is a trial and error process. There is no ready mode to refer to. It requires the entrepreneurial spirit of adventure and innovation to lead.

Similarly, only through pition anxiety can enterprises win a new round of growth.

The performance of Smith Barney is also not optimistic.

According to the first three quarters earnings report released by the United States of America, the company's revenue in the first three quarters was 4 billion 328 million yuan, down 7.8% from the same period last year, and the net profit attributable to ordinary shareholders of listed companies was 177 million yuan, down 178.12% from the same period last year. In 2015,

On the road of pformation, the United States went quite aggressively.

From multi brand strategy to one city one store O2O experience shop, and then to the "fan" Internet tide platform, as well as the layout of intelligent manufacturing, every step of the US state seems to be walking on the drum of the industry development, but every step is not going smoothly.

From the root,

On the one hand, the United States and the United States are challenged by the fast fashion brands abroad. On the other hand, they are struggling to cope with the local brand's low-level market grab. The main business is facing severe challenges. At the same time, in recent years, a number of elder entrepreneurs and senior cadres have been lost, resulting in the distortion of tactics and the aggravation of the dealers' complaints.

Objectively speaking, the United States does not lack the spirit of innovation, but it has lagged behind the initial stage of entrepreneurship in the field of doing business. It is a question for entrepreneurs to think about how to regain the wolf character of the start-up period for a large enterprise.