Department Store: Digital Precision Marketing, Barrier Free And Intimate Service

No doubt it will remain one of the most important "highlights" of department stores in 2016.

Over the past few years, department stores' marketing and promotion efforts are becoming more and more frequent.

The game is becoming more and more new. Marketing at all stages has become a window of opportunity for department stores to gather passengers and achieve sales.

It is estimated that in 2016 and even in the future, department store marketing will continue to be dominated by price war after packaging, supplemented by various activities and scenes.

In 2016,

In the period of "spring and autumn and Warring States", death or new life will depend on the competition of resources and strength, and more on the efforts of innovation and contingency. Some of the stores will go to a desperate situation, and more will be struggling to survive in the predicament. There will also be a group of industry leaders who will become stronger and stronger.

Under the difficult "current situation", marketing has been given more important mission. But blind, inefficient and endless investment may make some hundred stores fall deeper into the mire. In fact, the department stores marketing in the past which are not directly proportional to the returns can be found everywhere. Therefore, we should strengthen the data analysis and utilization, carry out precision marketing under the guidance of "big data", and regard marketing as "investment" instead of "cost", so as to play the role of "42 shifts".

Careful calculation and innovative design

It may become a trend, and there will be more and more markets for marketing, niche marketing, niche marketing, classified marketing, emotional marketing, and emotional marketing.

In short, the purpose of marketing is to expand revenue rather than lose money. To achieve this, we must have strong data support.

In many years of marketing promotion, the service of many department stores has been neglected, resulting in a reduction in the fresh experience and warm texture of department stores. In particular, the lack of refreshment of goods is not easy, but many restrictive clauses are much tucking up, which has become a "short board" for Department stores to get close to customers. In this respect, it is not even as good as the electricity supplier.

This should cause the department store to attach great importance to it. Many consumer disputes are caused by the return of goods, and the "unconditional return" should be fully realized. Some enterprises try very well.

Of course, the department store's service is far more than after-sale, it involves all aspects of retail, after the Department Store Internet, there is no time and space constraints, which requires department stores to learn the successful practice of electricity providers, and constantly improve their services.

I believe 2016 will become the "service year" for many department stores. Convenient, intimate, grounded and caring services will enhance the competitiveness of department stores.