Bosideng Cooperation Korea Companies To Develop China Uniforms Market

Recently, domestic

Brand operator

Announced the signing of cooperation with South Korea SMART F&D company, established

Customized companies to jointly develop the Chinese school uniform market.

Down jacket is the largest source of revenue for Boston, but Boston has been considering introducing new business models.

Previously, George White and other enterprises took the lead in entering the school uniform market and divided into hundreds of billions of cakes.

Bosideng believes that in the coming years, with the increasing demand for personalized and timely school uniforms, the size of the domestic school uniform market will further expand.

Bosideng said that in the school uniform business, South Korea SMART F&D is mainly responsible for design and technical support; Bosideng uses resources in the Chinese market such as channels, marketing and management, and is responsible for business and services.

As of September 30, 2015, half year's earnings report showed that Bosideng's revenue was 2 billion 563 million yuan, down 10% from the same period last year, of which the income of the brand down garment business accounted for 47.2% of the total revenue, while the remaining 37.5% and 15.3% came from OEM business and non down garment business respectively.

However, the performance of Boston's down jacket is not as good as a year.

In the last fiscal year, Bosideng brand down garment business income was 4 billion 79 million yuan, down 32.6% compared with the same period last year, while the six months in the six months ended September 30, 2015, the income of Bosideng down garment business was 1 billion 210 million yuan, down 14.6% from the same period last year.

Bosideng said that this time the school uniform market is entering, and it hopes to cultivate new growth points in the field of subdivision, so as to enhance the overall profitability of the group.

It is understood that Korea Companies, which co operated with Bosideng, sold nearly 60 billion won last year, and its SMART brand uniforms accounted for 23% of the total market share in Korea.

Shen Kuixian, chairman of the SMART F&D company in Korea, said that the current school uniform in China is mainly sportswear, while Korean students' school uniforms are mainly in suits and more fashionable. He believes that Chinese uniforms will gradually develop towards fashion in the future.

As early as 2014, SMART F&D had planned to enter the Chinese market.

According to data from the National Information Center, the consumption of school uniforms in China in 2013 was about 25 billion 200 million yuan.

According to the data of China Youth Research Center, the total number of primary and secondary school students in 2013 was about 208 million, and the school uniforms included three categories: summer, spring and autumn, and winter. Assuming that every student had three standard sets of uniforms and 180 yuan for each school uniform, the total market capacity in 2013 was around 37 billion 400 million yuan. If two per person was counted, there would be a potential market of 74 billion 900 million yuan, and the output value of the industry in the next few years is expected to exceed 100 billion yuan.

Due to the influence of toxic school uniform events, the quality and style of school uniforms are getting more and more attention. More and more garment enterprises are entering this invisible market.

In the first half of 2015, Georges white (002687, SZ) announced that it plans to invest in 31 core employees of the company and set up the Zhejiang Georges white school uniform Co., Ltd., and the Busen brand "Busen School Club" has also been established.

"School uniform is a traditional market, many of which are monopolized by relationship customers," said Ma Gang, a clothing retailing expert.

In the school uniform market, there are several well-known school uniform suppliers in each region, which are based on the local and radiated to the whole country.

Eaton Ji De, who once boarded the big screen of times square in New York, has now served more than 2000 schools in 29 provinces, and its sales in 2014 exceeded 300 million yuan.

Ma Gang told reporters that Bosideng, a large garment enterprise, has the advantage of having a mature supply chain and quality management. However, the school uniform market is still a problem.

Ma Gang said that now is the beginning of the school uniform brand, but the quality and style of the school uniform are not good enough at present.

In addition, the applicability of student uniforms should also be considered. "In our schools, there is no locker room. How can we adapt to the needs of sports when wearing a good school uniform?"