Which Beauty Makeup Brands Have Influenced By The "Biography"?

With the "

"The opening of the movie, fans also opened the inter year chase drama mode.

In addition to the eagerly awaiting audience, many beauty brands such as Jing run pearl, Vaseline, Shiseido and so on are competing to sponsor "Yue biography".

It is understood that since the launch of "Yue biography", it has quickly included a large number of fans.

Take music video network and Tencent network as an example, the amount of broadcasting on the music video network has been directed to 260 million in just 12 hours, while the amount of 10 hours of Tencent online has reached 250 million.

Jing run pearl, CHCEDO, Shu Lei, Vaseline, Clinique, Shiseido, OLAY and other brands have focused on this high-value marketing platform.

Reporters found that "Yue biography" music video network 95 seconds of the first advertisement and Tencent 88 seconds first page advertising, respectively includes Jing run pearl, Clinique, Dior, OLAY, Qingyang, Li Shi, Shu Lei, and Bobbi, Bo, Shiseido, Vaseline, CLARINS, CHCEDO ten beauty brands.

It is worth mentioning that by borrowing the "Yue biography", CLARINS, Bobbi, Dior and other major international players are also involved.

According to the analysis of the industry, with the length of the 81 episode of "Yue Yue biography", tens of millions of investment in tens of tens of seconds of advertising will also be needed.

It is reported that Jing run pearl invested tens of millions of yuan to support the play.

This is after the title sponsorship of Tencent video "return to good voice", Beijing run pearl is another marketing tool.

In order to make

The image will be more stereoscopic, and LETV will be grateful from the head page, the column, the bottom of the page, and the PC+ mobile terminal's multi screen gold advertising location.

The deep cooperation between Jing run pearl and "Yue biography" is not only sponsorship, but also initiates the topic interaction through the social platform.

WeChat public platform launched the "biography of the moon", "you shoot the screen, I give gifts" activities, intercept the music video network and Tencent video Beijing run pearl paste advertising interaction to get pearl powder whitening mask.

On the micro-blog platform, Beijing run pearl joint music network launched the first week gift giving activities, increasing the brand exposure through topic interaction, from the online to the offline, the most in-depth efforts to spread, and open the "Beijing run pearl to accompany you happy pursuit drama" mode.

In addition to Jing run pearl, Vaseline is a sponsor of Tencent video broadcasting platform of "Yue biography". It will publicize its brand through patch advertising, page layout and bottom acknowledgement. Viewers can directly log on to the official shopping platform by clicking on pictures of Vaseline playing pages.

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Shiseido has become the exclusive preheating partner in Tencent video on "Yue biography", and the red background and product echo each other in the design of the page.

This cooperation will gather Tencent's multi-party resources, including video home page, mobile terminal topics and H5. With the tidbits of repertoire and the 7 day countdown, logo will also be displayed simultaneously.

During the official broadcast of "Yue biography", there will also be product patches to reveal the whole cooperation.

According to the marketing survey, 95% of the viewers are 15-40 years old, and 20-30 of them are 64%, which is highly consistent with the audience of the beauty brand.

In addition, with the continuous growth of attention and topics, as of today, on Sina micro-blog, the topic of "watching Yue Yue music" has read up to 140 million times, and the reading volume of "Yue Yue Chuan" on the same topic is as high as 900 million, and two days has been dominated by micro-blog.

Under the escort of a large number of young female audiences, the sponsorship marketing of the beauty brand can accurately affect the real goal.

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