• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Nike Advertising Blockbuster "Look At You"! Who Is The Next "Jordan"?

    2016/1/5 9:45:00 97

    Advertising BlockbusterNikeJordanBrandKobeSneakers

    even if

    Nike

    The stars of the camp lost the 2016 Christmas war without exception, but they did not affect Nike's marketing route. Recently, they launched a new promotional film: "look at your".

    The publicity film sent Nike's basketball players to the war in 2016.

    Now, Nike's basketball.

    market share

    It has been quite impressive, but they have been introducing new products and continuing to swallow up the remaining market share.

    Just as Air Jordan can bring Nike about $2 billion 200 million a year in sales, Nike hopes this model can be extended on these stars.

    From the more influential stars in the existing camps, who is likely to become the next Jordan?

    1. James

    Different from Michael Jordan's life style, this is the biggest contract signed by an athlete in Nike's 44 year history. Apart from regular cooperation, the two sides will also set up personal brands around James.

    Back to the renewal, Nike may not be able to focus on James as the same as Jordan's brand. But the two sides must go in the direction of jointly running the brand. Compared with the Nike (total revenue in 1984 is 200 million US dollars), Nike's resources and influence, which has exceeded US $30 billion, will probably push James brand far ahead of Jordan brand.

    2. Kobe

    According to Forbes magazine, Kobe's total career income amounted to $680 million.

    Among them, the Lakers paid 320 million of their salaries and other income came from advertising endorsements. His main endorsements include Nike, Lenovo, Turkey airlines, Mercedes Benz, McDonald's, Sprite, Nintendo, SONY and Yu Bao table.

    From the point of view of cooperation with Nike, Kobe's shoes sales are far from James's high, but with the huge fan foundation, Kobe and Nike may be re engraved.

    Gym shoes

    The field has a certain effect.

    3. Durant

    The 10 year 300 million dollar contract signed by Durant and Nike is no longer so conspicuous before James's life contract. KD, which is fully returning this season, is still on the rise. The reality is that the sales of Kobe and Durant's shoes are not equal to that of James.

    However, on Forbes's list of athletes' personal values in 2015, Durant ranked sixth in line with Boulter. Durant, who is in the golden period of his career, still has much room for improvement.


    • Related reading

    The Nike Star Team Lost Its Opponent But Did Not Reduce Christmas Enthusiasm.

    Advertising blockbuster
    |
    2016/1/1 16:46:00
    105

    Nora Baby 2016 Spring Children'S Shoes Series Beautiful Attack

    Advertising blockbuster
    |
    2015/12/28 16:44:00
    21

    New Bai Lun Will Replace Arthur As New Sponsor Of New York Marathon.

    Advertising blockbuster
    |
    2015/12/28 9:45:00
    91

    美國新百倫999系列跑鞋 給你跑車般的運動體驗

    Advertising blockbuster
    |
    2015/12/25 14:29:00
    123

    Liu Wen La Perla2016 Blockbuster Lace Back Is Super Sexy!

    Advertising blockbuster
    |
    2015/12/23 10:42:00
    115
    Read the next article

    Bosideng Cooperation Korea Companies To Develop China Uniforms Market

    Down jacket has been the largest source of revenue for Bosideng, but Boston has been considering the introduction of a new business model, and recently signed a contract with SMART F&D of South Korea to open up the school uniform market in China.

    主站蜘蛛池模板: 你是我的城池营垒免费看 | 日韩大片高清播放器好| 国产麻豆91网在线看| 亚洲视频在线免费看| xxxxx野外性xxxx| 窝窝午夜看片国产精品人体宴| 成人口工漫画网站免费| 四虎永久在线精品国产免费| 久久久不卡国产精品一区二区 | 男女一级毛片免费视频看| 尤物视频在线看| 免费又黄又硬又大爽日本| www.嫩草影院| 狠狠久久永久免费观看| 在线观看中文字幕| 亚洲狼人综合网| 1000部禁片黄的免费看| 欧美国产日产片| 国产日韩欧美视频在线| 久久精品免视看国产成人 | 浪小辉chinese野战做受| 在线拍揄自揄在线播放| 亚洲日韩亚洲另类激情文学| 香蕉免费一级视频在线观看| 欧美一级在线观看视频| 国产成人亚洲综合| 久久中文字幕视频| JAPANESEHD熟女熟妇伦| 狠狠爱天天综合色欲网| 国产系列在线播放| 亚洲人成在线播放网站| 国产成人yy精品1024在线| 日本在线观看www| 午夜影院app| 99精品国产在热久久无码| 欧美成人全部视频| 国产在视频线精品视频| 中文字幕你懂的| 狠狠色噜噜狠狠狠合久| 国产精品午夜无码av体验区| 久久综合久久精品|