• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Nike Advertising Blockbuster "Look At You"! Who Is The Next "Jordan"?

    2016/1/5 9:45:00 97

    Advertising BlockbusterNikeJordanBrandKobeSneakers

    even if

    Nike

    The stars of the camp lost the 2016 Christmas war without exception, but they did not affect Nike's marketing route. Recently, they launched a new promotional film: "look at your".

    The publicity film sent Nike's basketball players to the war in 2016.

    Now, Nike's basketball.

    market share

    It has been quite impressive, but they have been introducing new products and continuing to swallow up the remaining market share.

    Just as Air Jordan can bring Nike about $2 billion 200 million a year in sales, Nike hopes this model can be extended on these stars.

    From the more influential stars in the existing camps, who is likely to become the next Jordan?

    1. James

    Different from Michael Jordan's life style, this is the biggest contract signed by an athlete in Nike's 44 year history. Apart from regular cooperation, the two sides will also set up personal brands around James.

    Back to the renewal, Nike may not be able to focus on James as the same as Jordan's brand. But the two sides must go in the direction of jointly running the brand. Compared with the Nike (total revenue in 1984 is 200 million US dollars), Nike's resources and influence, which has exceeded US $30 billion, will probably push James brand far ahead of Jordan brand.

    2. Kobe

    According to Forbes magazine, Kobe's total career income amounted to $680 million.

    Among them, the Lakers paid 320 million of their salaries and other income came from advertising endorsements. His main endorsements include Nike, Lenovo, Turkey airlines, Mercedes Benz, McDonald's, Sprite, Nintendo, SONY and Yu Bao table.

    From the point of view of cooperation with Nike, Kobe's shoes sales are far from James's high, but with the huge fan foundation, Kobe and Nike may be re engraved.

    Gym shoes

    The field has a certain effect.

    3. Durant

    The 10 year 300 million dollar contract signed by Durant and Nike is no longer so conspicuous before James's life contract. KD, which is fully returning this season, is still on the rise. The reality is that the sales of Kobe and Durant's shoes are not equal to that of James.

    However, on Forbes's list of athletes' personal values in 2015, Durant ranked sixth in line with Boulter. Durant, who is in the golden period of his career, still has much room for improvement.


    • Related reading

    The Nike Star Team Lost Its Opponent But Did Not Reduce Christmas Enthusiasm.

    Advertising blockbuster
    |
    2016/1/1 16:46:00
    105

    Nora Baby 2016 Spring Children'S Shoes Series Beautiful Attack

    Advertising blockbuster
    |
    2015/12/28 16:44:00
    21

    New Bai Lun Will Replace Arthur As New Sponsor Of New York Marathon.

    Advertising blockbuster
    |
    2015/12/28 9:45:00
    91

    美國新百倫999系列跑鞋 給你跑車般的運動體驗

    Advertising blockbuster
    |
    2015/12/25 14:29:00
    123

    Liu Wen La Perla2016 Blockbuster Lace Back Is Super Sexy!

    Advertising blockbuster
    |
    2015/12/23 10:42:00
    115
    Read the next article

    Bosideng Cooperation Korea Companies To Develop China Uniforms Market

    Down jacket has been the largest source of revenue for Bosideng, but Boston has been considering the introduction of a new business model, and recently signed a contract with SMART F&D of South Korea to open up the school uniform market in China.

    主站蜘蛛池模板: 一二三四社区在线高清观看在线| 粗喘撞吟np文古代| 欧美一级在线免费观看| 国产精品无码久久久久| 免费99精品国产自在现线| jizzjizz中国护士第一次| 男女性潮高清免费网站| 天下第一日本高清国语在线观看| 国产性夜夜夜春夜夜爽| 久久精品视频6| 韩国资源视频一区二区三区| 日韩欧美综合在线| 国产乱妇乱子在线播放视频| 久9久9精品视频在线观看| 美女被羞羞网站免费下载| 幻女free性俄罗斯第一次摘花| 国产精品v欧美精品∨日韩| 亚洲一区二区日韩欧美gif| 黄网站色在线视频免费观看| 日韩免费视频在线观看| 国产一级片大全| 一级做a爰全过程完整版电影播放| 精品久久久久久蜜臂a∨| 日韩污视频在线观看| 国产乱子伦精品视频| 中文无码AV一区二区三区| 综合激情网五月| 大臿蕉香蕉大视频成人| 亚洲女初尝黑人巨高清| 国产91小视频| 日日干日日操日日射| 免费观看的毛片手机视频| 99久久免费精品国产72精品九九 | 亚洲s色大片在线观看| 性欧美videos高清喷水| 日本在线看片免费人成视频1000| 国产欧美精品一区二区三区四区| 亚洲欧美日韩中文字幕在线| 亚洲图片欧美另类| 日本阿v视频在线观看| 再深点灬舒服灬舒服点男同|