16 Sunning Stores Will Be Located In Wanda.

According to Su Ningyun COO Hou Enlong, Suning will open a new suning.com cloud store in 16 Wanda Commercial Plaza this month. The total business area of the new store will exceed 120000 square meters, and it is expected to attract 200 million passengers throughout the year.

Suning

Tian Rui, general manager of the operation center, said that 16 newly opened Wanda sunning stores will be mainly distributed in the second tier key cities of Guangzhou, Hangzhou, Qingdao, Wuxi, Hefei and Xiamen.

According to the geographical location differences, the new shop will also selectively configure the mother child experience, Internet finance, in addition to the whole commodity sales module.

Cultural area, Live studio, life class, dining and leisure functions.

Tian Rui said, "Wanda and Suning both sides have identified the system plan and products in different industry linkage and marketing complementarity, membership opening and data opening, and marketing resources integration and sharing."

It is understood that the suning.com cloud store of Wanda Plaza, Yanji Road, Qingdao, will use Wanda.

Accumulation, to the university students, white-collar, family users differentiated recommended their marketing activities and interesting commodities; in addition to the film landing promotion and meeting activities, will also be implanted cloud store shake, a sub purchase activities.

Wanda chairman Wang Jianlin has said that Wanda's number of opening stores will double this year, with 22 in 2015, 55 in 2016 and 70 in 2017.

In September 2015, Suning and Wanda signed a strategic cooperation agreement in Beijing. According to the agreement, suning.com cloud store and other brands will enter the operation of Wanda Plaza, which has opened or is about to open, and the first batch of cooperation projects identified by the two sides is 40.

Starting from 2016, the two sides will set up batches of cooperative projects annually according to the opening of Wanda Plaza, and Wanda business can customize the planning and design according to sunning's needs.