A Single Department Store Is Disappearing. Wangfujing Is On The Right Track.

Wangfujing has struck the bell of the end of a single department store in China's department store market, and the department store of rail pit needs the courage to heal itself and subvert the original.

It is possible to create a new situation.

In addition to the shopping center construction, the Wangfujing department store's disclosure plan is another business.

Full channel construction.

The company plans to invest 164 million yuan in the O2O full channel project. The total investment of the project is 457 million yuan, and the project plan will strive for 3 years. By the end of 2018, the core platform of O2O will be fully put into operation and put into operation.

The company said that the project is conducive to promoting the company's strategic pformation in the Internet era and will help companies integrate online and offline.

"Customers need online and offline integration, which prompts us to integrate online and offline channels."

Liu Changxin said that the core of the whole channel is to establish a service system integrating online and offline.

It should support the different formats and different ways of operation of Wangfujing department store.

According to the three quarter earnings report of Wangfujing, the company's operating income in the first three quarters of 2015 was 12 billion 954 million yuan, down 4.42% compared with the same period last year, and retail sales income was 12 billion 432 million yuan, down 5.28% compared to the same period last year.

Of the six major areas where the main business is distributed, more than 5% of the revenue in 4 regions has declined.

From now on, the pition from 2013 to the present is still very difficult for Wangfujing to enter the period of deep pformation and adjustment.

Coupled with the innovation of business mode, the full channel change under the online and offline, and the development of Wangfujing's multi industry status, Wangfujing will be faced with many challenges such as capital problems, logistics problems, channel problems and so on. Moreover, it is only a tool for online and offline businesses. For Department stores, it can not be similar to Jingdong or Alibaba. It will turn traffic into Alipay and Internet finance, and cash in capital market.

Even if the road is hard, the only way to put it before Wangfujing is "change".

It is a common proposition for domestic department stores that the single pure department store can no longer survive, but only a new way of pformation.

Traditional department stores seek to pform more than Wangfujing.

In March 2015, 100 large group invested 100 million yuan to set up a wholly owned subsidiary of Zhejiang 100 medical industry Investment Co., Ltd., the subsidiary business scope is investment management, enterprise management, asset management, investment advisory services, the purpose is to grasp the investment opportunities of the medical industry.

In addition, Chongqing department store built up a financial service platform with cash flow, supply chain and customer resources, and insurance companies and instant consumer finance were put into operation in 2015. Nanjing Xin Bai intends to make a price of 7 billion 255 million yuan to acquire the main Chinese umbilical cord blood bank enterprise group which stores umbilical cord blood hematopoietic stem cells.