Dong Minglun Is Seen As A Sign Of WAL-MART's "Change".

3 years, 115 new stores, such a plan means that in the next 3 years, WAL-MART will still be the super boss of China's fast moving products, and the reform of WAL-MART China's opening up stores from high Fu Lan era will give WAL-MART a huge imagination to improve its performance.

The picture shows WAL-MART global CEO Dong Minglun receiving an exclusive interview with Xinhua.

Giants are powerful, but giants are also fragile.

The reason why the giants are strong is that they have adapted to the needs of the times and opened up a new market. The reason why the giants are fragile is also because of the needs of the times, but the demand has changed. When the disruptive innovation occurs, when the existing products or consumption patterns on the market are replaced by cheaper and more convenient products, when the new consumer groups are activated, the giant will fall into the swamp of subversion.

When

When the subversive wave of electricity suppliers swept across the world, WAL-MART, the world's retail giant after a half century of rapid development, had to embark on the road of self pformation.

In the past century, Kodak, NOKIA, and former innovator Matsushita faced the new consumption habits and business models.

On the contrary, Apple Corp, Amazon, Tesla and other enterprises can see that the winner is a subversive person who is good at using new technology and new mode.

How can WAL-MART rely on the brand, thinking, mode and other advantages of the entity retail industry over the past 50 years to resist the impact of new business, new models and new channels? Can WAL-MART be swept away by the wave of mobile e-commerce? Can WAL-MART still find a way out in the chaos of China's retail industry and continue to write "legend"?

Dong Minglun, WAL-MART's global president and CEO, went to China for the three time in 15 months, perhaps to solve WAL-MART's self renovation path. After all, the Chinese market is still the fastest growing retail market in the world.

WAL-MART, born in the US in the 60s of last century, is one of the largest and most successful family businesses in the world. More than 2 million 200 thousand of its employees live in stores all over the world, with annual revenues of nearly $500 billion and many times the top 500 in the world.

Any record is writing the legend of WAL-MART.

However, there is always danger and possibility of pcendence.

Born in the 90s of last century, China is one of the largest and most successful e-commerce platforms in the world. In 2014, the total revenue of Alibaba was 76 billion 204 million yuan, with a net profit of 24 billion 320 million yuan.

Although far from WAL-MART's $500 billion revenue, the annual turnover of its Taobao network has exceeded one trillion yuan and has become the world's largest e-commerce trading platform. In 2014, Tmall and Taobao "double eleven" pactions amounted to 57 billion 100 million yuan, with a peak of 790 thousand pens per minute.

In recent years, WAL-MART has frequently encountered various challenges in the Chinese market: food safety, gross profit plunging, closing shop tides, financial fraud, and format crisis.

Even the market share of holding No. 1 store has dropped to 1.4%, which is also criticized as WAL-MART's "bad management".

As WAL-MART's former president of international business, Dong Minglun was seen as a

The sign of "change" is WAL-MART's determination to break the tradition and "say no" to the retail industry.

With the rapid rise of the electricity supplier and the explosive growth of the urban convenience stores, the extensive expansion of China's retail industry has come to an end in the past 20 years.

"Remove the competitive pressure of the electricity supplier, in the northern Guangzhou and other first tier cities, all kinds of boutique supermarkets enter the stage of fast distribution, import commodities, fresh products, cosmetics and other products become the highlight of competition.

In the two or three tier cities, many chain stores, mid-range supermarkets, community supermarkets and convenience stores also began to rise rapidly.

These new changes are not suitable for Carrefour, WAL-MART and Tesco and other international giants.