Shanghai Business Projects Slow Down

According to many interviews, as the Shanghai Disney Park announced that it will open in June 2016, the major retailers predicted that the rents and human flows of Shanghai's tourism business circle would be greatly increased, and a large number of foreign developers would enter the Shanghai commercial market in 2016.

Shanghai business projects slow down

"Affected by the fluctuations of market economy, the Shanghai area entered the market in 2015 with the volume of 80 thousand square meters of community and regional projects.

In terms of various formats, overall turnover fell for the first time in November.

Among them, department stores and professional monopolization declined most obviously under the influence of electricity suppliers, down 3.6% and 2.7% respectively, but the cultural entertainment and catering industry continued to grow strongly, up 14.88% and 13.28% respectively.

Zhang Jiapeng, founder of RET Rui Yi De, said.

Reporters learned that in 2015, the number of commercial projects in Shanghai ranked first in the country.

But suffer

With the increase of brand development speed limit and other effects, the opening speed has slowed down, the actual opening rate is only 61%, but it is still higher than the national average.

Moreover, most of the new market projects are distributed around the periphery of China and foreign countries, and some of them are spread to the periphery.

Because of the fierce competition of the major developers, the "district" of Shanghai's commercial real estate has sprung up.

According to public data, the commercial vacancy rate of the first tier cities is 7%, about 3 million 429 thousand square meters, the second tier cities are about 19 million 188 thousand square meters vacant, the vacancy rate is about 21%, the three line city vacancy rate is 28%, about 10 million 892 thousand square meters.

With the incremental blowout of the project and the upgrading of the competitive situation, Shanghai will exhibit excessive saturation and excessive structural oversupply in the local area, but the quality shopping center is still in short supply.

At the same time, backward projects will be demoted and eliminated.

For China's commercial real estate, 2015 is the year of pformation and pformation.

The oversupply of commercial real estate and the impact of electricity providers on the real business make the market more competitive, and homogenization is a serious problem for all commercial operators.

The commercial real estate in the future will be built around the experience and feelings of the consumers.

But the news of the opening of Disney Park in Shanghai is coming into operation in June 2016.

"A few years ago, we began to lay out large business entities, such as Oteri J and shopping centers, and tended to hold heavy assets.

The business opportunities of Shanghai Disney park are always optimistic. We are also planning the layout of Oteri J and other places in advance of the convenient pportation facilities.

A hundred contacts with insiders revealed.

The industry estimates that the opening of Disney Park in Shanghai can bring about 15 million ~2000 tourists, and these tourists will also play hotels, restaurants, shopping and other places besides playing Disney.

In particular, visiting other scenic spots or business circles in Shanghai will increase the possibility of consumption.

Reporters observed that in the the Bund area, there was also a Disney commodity store opened by authorized dealers recently.

"In addition to Disney's products, for visitors to Shanghai's Disney Park, Shanghai is bound to go to Yu Garden, Nanjing road and other places, so we can foresee that this kind of business district's rental will increase significantly in 2016."

Davies, Shanghai vice chairman Zhu Zhaorong told reporters.

Rui Yide expects Shanghai as a national economic and financial center with sufficient consumers and

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A large number of foreign developers will enter Shanghai in 2016, and the theme of shopping centers such as sports, children and medical care will be the future trend.

Disney's arrival will also increase the commercial value along the street. For example, the Huaihailu Road Shopping District Street shop is the largest in Shanghai, and its commercial value in the future will be highlighted continuously.

First understand Disney's rule of Nuggets: content is king and extension economy.

The reporter interviewed the director and production team of the lion king. It revealed that the animator had been stationed in the African prairie for more than three years to observe and draw scenes, animal images and action captures that fit the character of the animated cartoon.

With solid content, Disney created a series of virtual characters such as Mickey, Minnie, mermaid princess, snow white and so on.

Disney has a perfect rule of "virtual character management", which divides characters into boys' groups, such as the car story series, girl groups, such as Princess series, children's group, such as Winnie the Pooh and so on.

These virtual characters will extend the economic effects of toys, clothing, home furnishing, musical products and even cruise ships.

Such as Disney retail store.

"We can foresee that Nanjing West Road, the Bund, Lujiazui, Yu Garden and other tourist business circles can be combined with the Disney effect operation. At present, some retail businesses have already focused on the layout of key tourist business areas. For example, Disney officially opened flagship stores in Lujiazui on the Oriental Pearl side.

And because of the development of various commercial real estate projects in the future, we will further expand our business. We are planning to enter the new three boards in 2016.

Zhang Jiapeng pointed out.