Under Armour Supports Yale'S Logic Behind

Recently, the fast moving sports brand Under Armour announced that it will follow.

After its cooperation with Yale University, it will sponsor the school's sports activities at a total price of $16 million 500 thousand for 10 years.

Then, after 2014 and the University of Notre Dame (Notre Dame), Yale University became the first Ivy League of the Under Armour cooperation.

The standard of Yale University is unquestionable, but as an Ivy League school, its performance in the NCAA competitions is very difficult to compare with the large number of public schools.

Even ivy, who has 414 Ivy League Basketball champions, has only won 10 NCAA Championships in Princeton, not to mention Yale.

So Under Armour's support for Yale is based on another consideration.

"Tens of thousands of excellent young people have come to Yale University from all over the world.

This prestige and status make this cooperation value for money.

Ryan Kuehl, vice president of marketing at Under Armour, said.

The attraction behind Yale is the Yale brand.

Because Under Armour is willing to spend too much money on sponsoring an American university that is not particularly outstanding in sports.

Sponsorship of Rutgers University and University of Illinois.

Of course,

There is also something that Under Armour seems to be particularly concerned about - golf.

The less intense sport became a discipline in Yale University in the 1926 year of the year. Now many graduates will continue after leaving school. Yale University is also ranked by GolfWeek as the most outstanding university in the US.

Under Armour wants to develop the golf market well because it is "profitable".

The rich are returning to the golf market, and golf courses are selling well.

45% accounts for more than $100 thousand a year.

At the same time, other sports brands are also accelerating to enter this field.

Last year, Adidas also announced that it would replace its golf product partners from Krastner & Partners to Venables Bell & Partners, in order to show more importance than ever before.

Last year, Under Armour signed a brand endorsement contract with golf star athlete Jordan Spieth for 10 years.

He also became one of the three spokesmen of the brand with NBA 2014-2015's MVP Stephen Corey and American ballet dancer Misty Copeland.

So Under Armour sponsored Yale University, which is quite reasonable.